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Digital Campaign Strategist

1 month ago

Mumbai, Maharashtra, India IDFC FIRST Bank Full time

**Job Summary:**

We are seeking a skilled Digital Campaign Strategist to join our team at IDFC FIRST Bank. This role is ideal for someone who has experience in designing and implementing successful digital campaigns.

**Key Responsibilities:**

  • Identify key indices to develop machine learning models on portfolio campaigns
  • Select the most suitable products for digital campaigns
  • Determine the right customer segments using analytics and collaborate with the HPE Data Science Team
  • Coorperate with stakeholders, including Marketing and Product Managers, to ensure effective communication
  • Manage non-HPE digital campaigns that rely on external systems
  • Drive campaigns by informing branches through Salesforce triggers
  • Maintain campaign communication and framework
  • Publish campaign dashboards

**Requirements:**

  • Graduation: Any degree
  • 5-10 years of work experience

**About the Role:**

This Senior Product Manager role will be responsible for designing the CA Digital Campaign engagement framework and owning HPE Campaign Products. The ideal candidate will have a strong understanding of machine learning, data analysis, and digital marketing.

**Why Join Us:**

IDFC FIRST Bank offers a competitive salary range of ₹15,00,000 - ₹30,00,000 per annum based on experience and qualifications. We provide a dynamic work environment, opportunities for growth, and a chance to work with a leading bank in the industry.