Digital Business Strategist
3 days ago
About the Role
The Digital Business Strategist at Puretech Digital will lead and manage the agency's presence across various e-commerce platforms, including Amazon, Flipkart, and Quick Commerce channels.
This role involves developing business strategies, overseeing platform-specific operations, driving traffic, optimizing conversions, and meeting KPIs while collaborating closely with clients and cross-functional teams.
Salary Range: $80,000 - $120,000 per annum based on experience.
Key Responsibilities
- Develop and implement strategic plans for each marketplace to drive business growth.
- Manage all listing, campaign, and content management activities, ensuring products are optimally displayed and achieve maximum visibility.
- Oversee account health and marketplace compliance, managing seller ratings and feedback.
- Utilize SEO, PPC, and digital marketing tactics to increase traffic and conversion rates on marketplace platforms.
- Identify and implement targeted promotional strategies, including Amazon Sponsored Products, Flipkart Ads, and Quick Commerce promotions.
- Conduct data analysis to refine strategies, improve performance, and meet or exceed KPIs.
- Plan, execute, and manage paid advertising campaigns across platforms to boost product visibility and conversions.
Requirements
To succeed in this role, you should have:
- A strong understanding of e-commerce marketplaces and their nuances.
- Excellent communication and project management skills.
- Ability to analyze data and make informed decisions.
- Experience with digital marketing tools and platforms.
What We Offer
Puretech Digital offers a dynamic and supportive work environment, competitive salary, and opportunities for professional growth and development.
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