Digital Business Strategist

3 days ago


Mumbai, Maharashtra, India Puretech Digital Full time

About the Role

The Digital Business Strategist at Puretech Digital will lead and manage the agency's presence across various e-commerce platforms, including Amazon, Flipkart, and Quick Commerce channels.

This role involves developing business strategies, overseeing platform-specific operations, driving traffic, optimizing conversions, and meeting KPIs while collaborating closely with clients and cross-functional teams.

Salary Range: $80,000 - $120,000 per annum based on experience.

Key Responsibilities

  • Develop and implement strategic plans for each marketplace to drive business growth.
  • Manage all listing, campaign, and content management activities, ensuring products are optimally displayed and achieve maximum visibility.
  • Oversee account health and marketplace compliance, managing seller ratings and feedback.
  • Utilize SEO, PPC, and digital marketing tactics to increase traffic and conversion rates on marketplace platforms.
  • Identify and implement targeted promotional strategies, including Amazon Sponsored Products, Flipkart Ads, and Quick Commerce promotions.
  • Conduct data analysis to refine strategies, improve performance, and meet or exceed KPIs.
  • Plan, execute, and manage paid advertising campaigns across platforms to boost product visibility and conversions.

Requirements

To succeed in this role, you should have:

  • A strong understanding of e-commerce marketplaces and their nuances.
  • Excellent communication and project management skills.
  • Ability to analyze data and make informed decisions.
  • Experience with digital marketing tools and platforms.

What We Offer

Puretech Digital offers a dynamic and supportive work environment, competitive salary, and opportunities for professional growth and development.



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