Digital Content Strategist Leader
1 week ago
Puretech Digital is seeking a seasoned Content Strategist Leader to drive impactful content initiatives for our clients.
We're looking for a dynamic professional with 6-8 years of experience in content creation, management, and strategy, with at least 2 years in a leadership role. As a key member of our team, you will be responsible for developing and executing comprehensive content strategies that align with client goals, enhance brand identity, and foster engagement and growth.
The ideal candidate will have a proven track record of developing and executing successful content strategies in a digital marketing agency environment. They will possess strong leadership and team management skills, with the ability to foster a collaborative and creative environment.
You will lead and mentor a team of content professionals, ensuring the creation of high-quality, engaging content across various platforms. Your responsibilities will include:
- Developing clear and engaging content strategies and plans that are consistent with clients' brand image and address both business goals and consumer needs.
- Analysing content marketing data to identify trends and anticipate consumer needs.
- Performing content audits to assess how well existing content is performing.
- Performing content gap analyses to determine what type of content is missing and what is needed.
- Overseeing the production of high-quality, engaging content across various formats (articles, blogs, white papers, scripts, etc.).
- Managing, directing, and delegating the team of in-house and freelance strategists.
- Cultivating a collaborative and innovative environment.
A successful candidate will have excellent communication and presentation skills, both written and verbal. They will also have a deep understanding of content marketing trends, best practices, and analytics. Additionally, they should be proficient in SEO and content optimization techniques, as well as having strong analytical and problem-solving skills.
The estimated salary for this position is $80,000 - $120,000 per year, depending on experience and qualifications.
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