Global Product Strategist for Digital Campaigns

2 weeks ago


Mumbai, Maharashtra, India IDFC FIRST Bank Full time

Job Title : Global Product Strategist for Digital Campaigns

Function/Department: Retail Liabilities

Job Purpose: As a Global Product Strategist for Digital Campaigns, you will design and lead the development of the CA Digital Campaign engagement framework, leveraging your expertise in HPE Campaigns.

Roles & Responsibilities:

  • Identification of key indices to develop ML models on portfolio campaigns
  • Selecting the right fit product for digital campaigns
  • Selecting the right set of customers, with the help of analytics and HPE Data Science Team
  • Ensuring effective communication by coordinating with stakeholders (Marketing and Product Managers)
  • Driving campaigns by informing branches with the right SFDC triggers
  • Maintaining the communication and campaign framework
  • Publishing campaign dashboards

Education Qualification: Graduation: Any

Experience: 5-10 years of work experience


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