Global Product Strategist for Digital Campaigns
2 weeks ago
Job Title : Global Product Strategist for Digital Campaigns
Function/Department: Retail Liabilities
Job Purpose: As a Global Product Strategist for Digital Campaigns, you will design and lead the development of the CA Digital Campaign engagement framework, leveraging your expertise in HPE Campaigns.
Roles & Responsibilities:
- Identification of key indices to develop ML models on portfolio campaigns
- Selecting the right fit product for digital campaigns
- Selecting the right set of customers, with the help of analytics and HPE Data Science Team
- Ensuring effective communication by coordinating with stakeholders (Marketing and Product Managers)
- Driving campaigns by informing branches with the right SFDC triggers
- Maintaining the communication and campaign framework
- Publishing campaign dashboards
Education Qualification: Graduation: Any
Experience: 5-10 years of work experience
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