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Team Lead/ ATL, Customer Marketing

4 weeks ago

Gurgaon, Haryana, India Cvent Full time
Job Description

Job description

- Overview: Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and 22,000 customers worldwide, including 53% of the Fortune 500
- Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business
- Our technology brings millions of people together at events around the world
- In short, we re transforming the meetings and events industry through innovative technology that powers the human connection
- The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship - a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves
- At Cvent, we value the diverse perspectives that each individual brings
- Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections
- In This Role, You Will: Drive an improved customer onboarding experience by delivering progressive onboarding journeys, designing interactive onboarding assets and product learning resources, and automating reminders to complete essential action items, leading to a faster time to value
- Manage the program execution of customer data-driven adoption and engagement campaigns and automate the evergreen customer marketing programs for an enhanced customer experience and better process efficiency
- Partner closely with global marketing stakeholders to coordinate campaign scheduling, asset creation, campaign builds, reviews, internal approvals, and reporting
- In collaboration with the analytics team, own the post-campaign analysis and reporting to optimize and refine the reporting mechanism for customer marketing programs
- Communicate program timelines, execution, and results to all global stakeholders
- Manage internal wikis and marketing enablement for relevant programs
- Heres What You Need: Strong understanding of marketing campaign design and execution (a customer-focused background will be a plus)
- Ability to manage multiple projects simultaneously
- Excellent organizational and program management skills
- Ability to work with multiple stakeholders and under strict timelines
- Excellent written and verbal communicator
- Hospitality Industry experience and experience in a SaaS environment is a plu