Team Lead, Customer Marketing

3 weeks ago

Gurgaon Haryana, India Cvent Full time

Overview The Cvent Event Cloud Customer Marketing team is dedicated to supporting and nurturing existing Cvent customers throughout their journey The team focuses on the following stages of the customer lifecycle onboarding adoption retention and advocacy We develop targeted programs to guide customers from the moment they join us ensuring their engagement with our products satisfaction and willingness to advocate for us Ultimately we strive to help customers expand their business and achieve their goals This role is critical to supporting our customer engagement retention and advocacy initiatives with a strong focus on content management community engagement and Generative Engagement Optimization GEO strategies The position aligns with Cvent s priorities of increasing community-driven renewals and leveraging user-generated content in a zero-click and GEO web search environment In This Role You Will Maintain and refresh Cvent Community content including banners learning centers and blogs ensuring all materials are current relevant and engaging for users Lead SEO GEO and zero-click content initiatives to maximize the discoverability of community content in search engines collaborating closely with the digital marketing team Oversee and execute weekly admin-led content updates to keep the community dynamic and valuable Plan and implement community engagement campaigns in partnership with internal teams to drive active participation and monitor campaign performance Develop and run renewal nurture campaigns using email ads and other channels to increase customer retention and renewal rates Support reference review and referral programs including managing nominations customer reviews G2 Capterra and referral tracking to build advocacy generate leads and support sales Partner closely with global marketing stakeholders to coordinate campaign scheduling asset creation campaign builds reviews internal approvals and reporting Here s What You Need Strong understanding of marketing campaign design and execution a customer-focused background will be a plus Ability to manage multiple projects simultaneously Excellent organizational and program management skills Ability to work with multiple stakeholders and under strict timelines Excellent written and verbal communicator 4 years of total experience in the B2B Marketing field Education A bachelor s degree in marketing Communications Business or a related field is a plus Event Industry experience and experience in a SaaS environment is a plus

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