Performance Marketing

2 weeks ago

Mumbai Maharashtra, India Team Pumpkin Full time

Summary:
Roles and Responsibilities:

- Develop and implement performance marketing strategies to drive customer acquisition and retention
- Manage and optimize paid media campaigns across various channels, including SEM, display, social, and affiliate marketing
- Analyze campaign performance data to identify trends and opportunities for optimization
- Collaborate with cross-functional teams to ensure alignment on marketing goals and objectives
- Stay up-to-date on industry trends and best practices in performance marketing
- Lead a team of performance marketing specialists to execute campaigns and achieve KPIs
- Monitor and report on key performance metrics to senior management

Qualifications:

- Bachelor's degree in Marketing, Business, or related field
- Minimum of 2 years of experience in performance marketing, with a focus on paid media
- Strong analytical skills and proficiency in data analysis tools
- Excellent communication and leadership abilities
- Experience managing a team of marketing professionals
- Google Ads and Facebook Ads certification is a plus

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