Performance Marketing
8 hours ago
Drive New User Acquisition for TripXL by efficiently executing and scaling up
Performance marketing campaigns on Google, Facebook, and other digital media
platforms.
- Manage all aspects of paid campaigns, including search, display and video, ensuring
alignment with our overall marketing strategy.
- Conduct thorough keyword research, ad copywriting, and A/B testing to optimize
campaign performance.
- Optimize and Scale campaigns for maximum ROI and conversions.
- Analyze campaign performance and provide regular reports.
- Collaborate with cross-functional teams, including creative, content, and analytics, to
enhance campaign effectiveness.
continuous improvement.
- Manage budgets effectively, ensuring optimal allocation of resources for maximum
impact.
Qualifications and Skills:
- Minimum 3 years of experience in strategizing & executing Google search & display ads
campaigns.
- Should be well versed with Facebook Ads.
- Strong understanding of conversion copywriting & pattern-interrupt ads.
- Hands-on experience in setting up & managing reporting dashboards and analytics.
- Ability to operate in a hyper-paced startup & thrive under pressure.
- Analytical ability to break a marketing problem down to solutions and impact
measurement, ability to effectively manage time, build & manage a team of
performance marketing professionals.
- Should be excellent at crunching data & creating Excel spreadsheets. Good to have
knowledge of SQL
- Good understanding of Google Analytics, Amplitude, Superset/Power BI.
- Should have previously managed a monthly budget of INR 20 Lakhs and above.
**Job Types**: Full-time, Permanent
Pay: ₹29,000.00 - ₹40,000.00 per month
Schedule:
- Day shift
- Monday to Friday
- Morning shift
Work Location: In person
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