Senior Executive Media Alliance

2 weeks ago

Gurgaon, Haryana, India Burson Cohn Wolfe Full time
Job Description

What You'll Do

- Partnership Influence and Integration with Media Partners:
- Actively engage with both potential and existing media partners to foster successful integration
- Convince and influence media partners to ensure mutual benefits, alignment with company's business objectives, and long-term partnerships
- Continuously nurture and maintain strong relationships with existing media partners to maximize value

Pipeline Development:

- Strategically manage and expand the partnership pipeline, identifying new media partners that align with company's business goals
- Build and maintain strategic relationships that contribute to the overall growth and success of company

Competition Monitoring:

- Regularly monitor competitors activities and analyze market trends to stay ahead of the curve
- Provide insights on emerging trends and competitive landscape to inform business strategy

Vendor Management:

- Oversee daily and monthly reconciliation of press releases with all paid media partners
- Issue monthly purchase orders (POs) post-reconciliation and ensure timely payments to maintain strong partner relationships
- Collaborate with the finance team to ensure smooth transaction flow and resolve any payment issues efficiently

Media Coverage Assurance:

- Ensure that the minimum guaranteed media postings are achieved for clients by monitoring news track reports post-dissemination
- Conduct follow-up checks on media partner inclusion, and address discrepancies immediately
- Address client concerns regarding coverage and work to resolve issues in a timely manner

Media Partner Health Check and Issue Resolution:

- Perform regular health checks of media partners to ensure that their landing pages are functional, and content is visible
- Verify the seamless delivery of press release feeds to ensure optimal partner engagement
- Proactively identify and resolve any technical or operational issues with media partners

Technical Integration:

- Oversee the technical integration of media partners into the Content Management System (CMS)
- Work closely with media partners to ensure their integration on our feed, enabling smooth delivery of press releases to their websites
- Collaborate with internal teams and partners to ensure technical requirements are met

Experience That Contributes To Success

- 3-5 years in media partnerships, alliance management, or related fields
- Familiarity with CMS, feed integration, and media systems
- Strong interpersonal and negotiation skills, with the ability to engage and influence both internal and external stakeholders
- Experience managing multiple partnerships and projects simultaneously with an emphasis on detail and deadlines
- Ability to monitor market trends and competitor activities, analyze data, and derive actionable insights
- Experience in managing vendor relationships, contract negotiations, and financial reconciliation
- Strong troubleshooting skills, especially related to media feed delivery, technical integration, and client concerns

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