Senior Media Strategist

2 days ago

Gurgaon, Haryana, India beBeeStrategist Full time ₹ 15,00,000 - ₹ 28,00,000
Job Description

We are seeking a highly experienced Senior Media Strategist to join our team. As a key member of our media planning and buying team, you will be responsible for developing and executing comprehensive media strategies that align with our clients' marketing objectives and budgets.

Key Responsibilities:

  • Media Planning and Execution: Develop strategic media plans that integrate offline (TV, radio, print, OOH) and digital media (social, search, programmatic, content) for cohesive campaigns.
  • Team Leadership and Collaboration: Lead, mentor, and manage a team of media planners, buyers, and analysts to foster cross-departmental collaboration and ensure alignment between creative, account management, and media teams.
  • Client Management: Serve as the primary media advisor for key clients, offering insights and recommendations tailored to their business goals.
  • Media Buying and Vendor Negotiations: Oversee media buying processes, ensuring cost-effectiveness and ROI for clients, and negotiate competitive rates, added value placements, and innovative solutions.
  • Performance Analysis and Reporting: Monitor and analyze campaign performance across offline and digital channels, using data-driven insights to refine strategies and recommend optimisations.
  • Budget Management: Allocate and manage media budgets effectively to maximize reach and impact.

Required Skills and Qualifications

Experience: 15+ years of experience in media planning, buying, or strategy within an advertising agency or related industry.

Expertise: Strong knowledge of traditional and digital media platforms, and proven track record in managing multi-million-dollar media budgets.

Benefits

This role offers a unique opportunity to work with a talented team of professionals and contribute to the development of innovative media strategies.

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