Ecommerce Media Strategist

15 hours ago

Gurgaon, Haryana, India beBeeStrategic Full time ₹ 10,00,000 - ₹ 15,00,000
Strategic Media Leader

Job Overview:


As a seasoned media strategist, you will develop and execute comprehensive campaigns to drive e-commerce growth. Key responsibilities include allocating and forecasting budgets to maximize ROI, optimizing media mix across channels, and conducting continuous performance analysis.


Key Responsibilities:
- Develop innovative media strategies tailored to e-commerce objectives.
- Allocate and forecast media budgets to ensure efficient campaign execution.
- Optimize media mix across search, social, and display channels to enhance efficiency and impact.

Campaign Execution & Management
- Lead the launch of ad campaigns, ensuring seamless execution across platforms.
- Oversee ad account management to ensure compliance with best practices.
- Conduct creative testing and iteration to continually improve ad performance.

Optimization & Performance Analysis
- Continuously optimize campaigns in real-time to meet performance benchmarks (CPC, ROAS, CPA).
- Leverage audience segmentation and retargeting strategies to drive conversions.

Data Reporting & Insights
- Prepare detailed performance reports and analytics for stakeholders.
- Use data-driven insights to inform and refine media strategies.

Requirements:
- Proven experience in media buying, specifically within the e-commerce sector.
- Strong understanding of various digital platforms, including Google Ads, Meta, and programmatic channels.
- Expertise in budget allocation, campaign optimization, and performance analysis.
- Ability to work effectively with cross-functional teams and adapt to fast-paced environments.

Benefits:
- Flexible working hours.
- Variable/Incentive Component in addition to Fixed Package.
- 5 - Day Working Culture.
- Health Insurance Benefits.
- Tenure Recognition and Awards.
- Leave Benefits as per Milestones.
- Performance Linked Growth Opportunities.
- Out of Term Appraisals.

This is an exciting opportunity to join our team and drive strategic growth in e-commerce media campaigns.

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