
Senior Media Planner
5 days ago
Media Strategy & Planning
- Develop
360° media strategies
, with a primary focus on
TV, Print, Radio, and OOH
, complemented by digital extensions. - Conduct market, category, and audience analysis to identify media opportunities.
- Build and optimize media plans to maximize reach, frequency, and ROI across offline channels.
- Recommend media mixes balancing
brand-building ATL campaigns
with tactical BTL initiatives.
Client & Stakeholder Engagement
- Act as the day-to-day contact for clients, translating briefs into effective media strategies.
- Present media recommendations and rationale to senior stakeholders.
- Collaborate with creative, digital, and performance teams to ensure integrated execution.
Campaign Execution & Optimization
- Liaise with media owners/vendors for inventory negotiation and plan finalization.
- Ensure campaign delivery against approved strategy, timelines, and KPIs.
- Track campaign performance (GRPs, TRPs, reach, frequency) and recommend optimizations
Research & Tools
- Leverage media planning tools and data sources (e.g., BARC, IRS, TGI, TAM, MAP).
- Translate research insights into actionable offline planning recommendations.
- Stay updated on
emerging media opportunities
such as CTV, regional print, and transit OOH
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