Brand Alliances Manager

2 days ago

Gurgaon, Haryana, India Way2classified Full time ₹ 4,05,000 - ₹ 16,14,718 per year

Brand Alliances Manager (B2B Sales)

Location: Gurugram (On-site)

Employment Type: Full-time

About Growthan Media

Growthan Media is a fast-growing digital advertising agency specializing in performance-driven campaigns across fintech, gaming, crypto, forex, D2C, and more. We combine creativity with strategic thinking to deliver measurable results for global brands. Our culture is built on ownership, initiative, and outcome-oriented collaboration.

Mandatory Criteria (Must-Have Experience)

  • Minimum 2 years of experience in Digital Marketing / Advertising / AdTech / Online Media / Fintech / Investment / Digital Banking / Real Estate / BFSI / Crypto / Gaming industry only.
  • At least 2 years of B2B sales experience selling digital products/services (B2C experience will not be considered).
  • Proven track record in Client Acquisition, Brand Partnerships, and Global Brand Collaboration.
  • Strong exposure to end-to-end sales (from market research to client onboarding and retention).
  • Excellent negotiation, communication, and client management skills.
  • Awareness of previously sold products/services and ability to articulate USPs effectively.
  • Strong problem-solving skills, adaptability to start-up culture, and confidence in handling dynamic client scenarios.

Role Overview

As a Brand Alliances Manager, you will be responsible for building and scaling demand-side partnerships with leading global brands. This role goes beyond traditional BD — it requires structured, insight-driven strategy with full ownership of the partnership lifecycle, from lead research to onboarding and long-term engagement.

Key Responsibilities

  • Conduct market and lead research in categories like fintech, crypto, gaming, and D2C.
  • Initiate strategic outreach via LinkedIn, email, and other platforms.
  • Lead partnership conversations with brand/agency stakeholders.
  • Manage the full sales cycle: pitching, negotiation, onboarding, and activation.
  • Collaborate with internal teams for smooth execution of campaigns.
  • Build, retain, and expand long-term brand partnerships.
  • Analyze performance data and market trends to identify new growth opportunities.

What We're Looking For

  • 2–4 years of relevant experience in digital product/service sales, partnerships, or client strategy.
  • Strong negotiation and relationship-building skills.
  • Proven experience in handling high-ticket deals (₹5L+/month preferred).
  • Hands-on knowledge of CRM tools (Salesforce, HubSpot, or similar).
  • Self-motivated, strategic thinker with a partnership-first mindset.
  • Preferred backgrounds:
  • Digital Marketing / AdTech / Online Media
  • Fintech / Investment / Digital Banking

Why Join Us

  • Work directly with founders and high-growth brands.
  • Direct impact on business success through your partnerships.
  • Growth-focused, fast-paced, and collaborative culture.
  • Flat structure and fast-track promotions.
  • Culture of learning, ownership, and fast execution.

Perks & Benefits

  • Competitive salary + performance incentives.
  • 5-day workweek with flexible working hours.
  • Paid time off, sick leave, and holidays.
  • Learning budget, mentorship, and career growth programs.
  • Vibrant office environment with regular team activities.

Job Types: Full-time, Permanent

Pay: ₹405, ₹1,614,718.45 per year

Work Location: In person

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