Marketing Manager – Growth, Partnerships

4 days ago

Gurgaon, Haryana, India Flix Full time
Job Description

FlixBus is a leading global tech mobility provider, dedicated to delivering affordable &sustainable travel solutions.

As we continue to expand our business in India, one of the fastest-growing bus markets in the world, we are looking for a highly motivated and results-driven Marketing Manager Growth, Partnerships & Brand to join our India team. This dynamic role plays a key role in shaping the brands presence, driving partnerships, and executing high-impact marketing initiatives.

This position will be based in Gurugram. We have a hybrid working model (3 times per week in the office)

Your Tasks Paint the world green

- Direct Marketing: Own direct marketing initiatives, including brand engagement, digital activations and CRM, with a focus on driving measurable sales impact and increasing brand awareness.
- Customer Lifecycle Management: Lead our CRM initiatives that build higher stickiness, reduce churn and increase lifetime value of our customers.
- Partnership & Collaborations: Identify, negotiate, and execute strategic brand & performance collaborations with businesses, travel agencies, event organizers, and other relevant stakeholders to drive awareness and customer acquisition.
- Brand Marketing: Develop and execute brand marketing strategies to enhance brand equity, visibility, and preference in the Indian market.
- Integrated Campaigns: Plan and manage 360-degree brand campaigns, ensuring seamless execution across digital, offline, and partner-led channels.
- Media Execution: Support media planning and execution, including outdoor, print, and digital channels, to amplify brand reach.
- Budget & Planning: Take active ownership of annual marketing budgets and revenue planning, ensuring cost-effective and high-impact marketing investments.
- Performance Reporting: Track, analyze, and report on key marketing performance metrics, providing insights and recommendations to optimize campaigns and maximize ROAS. Leverage data-driven decision-making to refine marketing strategies and improve overall effectiveness.
- Local Adaptation: Challenge the status quo by bringing in fresh, innovative marketing approaches tailored for the Indian market.
- Cross-functional Collaboration: Work closely with the global marketing team, commercial development, and local teams to ensure brand consistency and strategic alignment.

Your Profile Ready to hop on board

- 4-7 years of experience in partnerships, direct marketing, or brand marketing preferably in consumer-facing industries (travel, mobility, e-commerce, or startups).
- Strong Analytical Skills: Data-driven mindset with the ability to analyze performance metrics and optimize campaigns accordingly.
- Strategic & Creative Thinker: Ability to develop compelling brand narratives and execute campaigns that drive awareness and conversion.
- Partnership & Negotiation Skills: Experience in identifying and managing partnerships with businesses, agencies, and event organizers.
- Entrepreneurial & Proactive: Self-starter who thrives in a fast-paced, dynamic environment.
- Excellent Communication: Strong social, negotiation, and storytelling skills to engage internal and external stakeholders.
- Language: Fluent in English & Hindi (additional languages are a plus).

Our Perks More than just a job

- You have an impact. With innovation and smart technology, we are creating the easiest way to travel. We want your ideas and give you autonomy to make them reality.
- Flix is flexible. Organize your own schedule with trust-based hours and up to 30 days of working from (m)anywhere. We are an office-first company, and we encourage all employees to come regularly to their local office.
- Travelling is our passion. Discover the world with your free Flix rides and bring along your friends and family for half price.
- Teamwork makes the dream work. Our FlixTeam has people from over 80 different nations. We work in a multicultural environment where we can challenge and support each other.
- We&aposre not only green in color. Were building for the long term, and that means protecting our planet. We constantly test new green technologies and compensate for the CO2 after all our business travel since 2018.
- Your well-being is important to us. To treat your mind and body we will give you a competitive paid time off package, mental health support including 1:1 consultations with a psychologist, and a health insurance for you and your family.

Want to rewrite the history of mobility with us Then join our ride and apply now. We&aposre excited to hear from you We recognize that everyone carries a unique set of valuable skills and experiences. If you think you could have an impact even though you don&apost meet 100% of the requirements, we still encourage you to apply.

About Flix

We are a global mobility provider with headquarters in Europe and the United States. Since 2013, we have changed the way millions of people have traveled, offering new alternatives for convenient, affordable and eco-friendly travel. Thanks to a unique business model and innovative technology, we have quickly established one of the largest long-distance mobility networks in the world and our journey has just begun.

Flix is proud to be an Equal Opportunity Employer. We celebrate diversity and do not discriminate on the basis of race, color, religion, gender (including pregnancy and gender identity), national, social or ethnic origin, political affiliation, sexual orientation, marital status, disability, age, veteran status, or other legally protected characteristics. All employment decisions are based on business needs, job requirements, competence and merit.

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