
Business Development Manager
4 weeks ago
Location: Delhi NCR / Bangalore
Department: Sales & Business Development
Reporting To: Founder
About Caterspoint
Caterspoint is Indias leading healthy food cloud kitchen brand, currently operating 18 outlets across Delhi NCR, Bangalore, Chandigarh & Mohali. We serve 2k daily orders with 98% accuracy. With a strong retail footprint, our next phase of growth is B2B-focused expansion driving institutional sales, bulk catering, and corporate wellness partnerships.
Role Overview
We are seeking a highly driven Business Development Manager (B2B Sales) to lead institutional partnerships, corporate catering deals, and channel sales growth. This role will be central to scaling Caterspoints healthy food offerings in offices, co-working spaces, gyms, schools, and events.
Key Responsibilities
B2B Sales & Partnerships: Identify and acquire new B2B clients (corporates, gyms, schools, hospitals, co-working spaces, event organizers). Pitch Caterspoints healthy food solutions. Develop bulk order & catering partnerships.
Revenue & Target Ownership: Own and deliver monthly, quarterly, and annual B2B sales targets. Prepare territory sales plans, lead funnels, and conversion metrics. Collaborate with finance for pricing strategy and collections.
Client Relationship Management: Manage key accounts with regular reviews and retention strategies. Create cross-selling opportunities. Gather client feedback and ensure service excellence.
Data & Market Intelligence: Track competitor activity, pricing, and trends. Provide monthly B2B dashboards. Feed insights to R&D and Marketing.
KPIs & Measurables
Revenue Growth: Achieve 15Lacs -20Lacs quarterly B2B sales.
Lead Conversion: 25% conversion ratio from pipeline to closure.
Client Retention: 85% repeat business from B2B accounts.
Bulk Orders: Minimum 10 new corporate catering partnerships/quarter.
Collection Efficiency: 95% on-time payment collection.
Requirements
Education: MBA/PGDM in Sales, Marketing, or equivalent.
Experience: 47 years in B2B food sales / catering / institutional sales / corporate wellness.
Proven success in target-driven roles (hospitality, F&B, cloud kitchen, or FMCG preferred).
Strong negotiation, presentation, and relationship-building skills.
Familiarity with CRM tools, Excel dashboards, and structured pipeline management.
Ability to work cross-functionally with Ops, SCM, and Marketing.
What We Offer
Opportunity to shape the B2B vertical of a high-growth food-tech brand.
Competitive salary + performance-based incentives.
Fast-paced entrepreneurial culture with direct exposure to founders.
Employee perks: discounted meals, wellness benefits, and career growth opportunities.
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