Product Marketing Professional

5 months ago

Bengaluru Karnataka, India IBM Full time

Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers.

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your Role and Responsibilities

We are currently seeking an experienced and passionate Product Marketing Manager to join our team. In this role, you will work closely with our consulting team, marketing discipline focals, clients, and partners to develop and execute comprehensive, multi-channel marketing programs that drive the success of our products and services in our target client accounts.

The Product Marketing Manager role works to establish and highlights how IBM provides market leading consulting services to enterprise clients leveraging IBM technology solutions and our ecosystem partners.
- Participate in interlocks with Consulting leaders assessing the readiness, timing, and roll out of market entry points within our consulting portfolios
- Support execution of the go-to-market strategy for different c-level buyer groups across both enterprise and industry domains (combining the strength of watsonx with consulting + our ecosystem),
- Support the creation of compelling full funnel marketing content and sales collateral, including thought leadership content, videos, sales materials, webinars, blog posts, presentations, customer case studies, demos and more.
- Galvanize internal support across IBM marketing for our consulting portfolio and ensure marketing generated signals that land in our target accounts are viewed appropriately by our business and followed up.
- Monitor, analyze, and report on marketing performance and adjust strategies as needed.
- Communicate, project manage, and collaborate across your cross-functional marketing peers aligning to sprint planning

Required Technical and Professional Expertise
- 3+ years of experience in product marketing, preferably in a B2B environment.
- Proven track record of developing and executing successful product marketing plans.
- Strong communication and writing, with the ability to distill complex ideas into clear and compelling messaging.
- Familiarity with marketing tools and platforms, such as marketing automation, CRM, and analytics software.

Preferred Technical and Professional Expertise
- NONE

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

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