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Product Marketer

4 weeks ago

Bengaluru Karnataka, India IBM Full time

Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers.

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your Role and Responsibilities

Required Technical and Professional Expertise
- 10+ Years Product Marketing Experience
- Ability to build create and plan holistic client-centric messaging, targeting buyer pain points with differentiated value propositions.
- Identify and develop product positioning and go-to-market that uniquely differentiates watsonx solutions and drives sustainable growth of the product and client engagements
- Ability to critically create and shape client journeys and customer experiences, throughout the marketing funnel
- Able to see the “big picture” of how a go-to-market, messaging and content connects across IBM, on
- and off-line platforms; identify opportunities for improvement.
- Proven track record of thinking audience and digital first; significant experience in creating effective end-to-end journeys inclusive of content assets, web, social, SEO and paid media.
- Ability to understand and profile target buyers
- their needs, wants, beliefs, as well as how and when they learn about software and how it can solve their business problems.
- Good communication skills and verbal skills (one-on-one as well as presentation skills) as well as writing skills with the ability to tailor marketing content to different audiences
- Ability to converse with product managers and architects and translate technology into marketing message and story, as well as ability to deliver technical content like product demos
- Ability to work across many internal senior stakeholders and businesses
- Interface regularly with clients and partners on marketing activities

Preferred Technical and Professional Expertise
- Strong understanding of one or more of the following software products: generative AI or data and analytics
- Understand Go to Market strategies and experience in creating marketing business plans
- Audience Strategy
- Client Experience Design & Measurement

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?