Product Marketing

3 days ago

Kammanahalli Bengaluru Karnataka, India People2pay Management Full time

Job Title: Product Development & Marketing

Overview:
Responsible for driving product development, strategic marketing, and managing cross
- functional collaboration to deliver innovative products that align with market needs and business

goals.

Key Responsibilities:
1. Product Strategy & Roadmap:

- Define and execute product strategy, including product, module, and sub-module

roadmaps.
- Manage the complete product lifecycle from strategic planning to tactical activities.
- Drive product strategy through market research, competitor analysis, policy evaluation,

and feasibility assessments.
- Work closely with Product Development (PD) teams at HQ, to align product vision,

resolve issues, and provide effective solutions.

2. Market Positioning & Product Launches:

- Collaborate with marketing teams to define market positioning, conduct market sizing,

and plan product promotions.
- Design and implement product launches, using pre-launch surveys and feedback.
- Identify new product opportunities for biannual and annual launches, addressing gaps in

the product line.
- Propose discontinuation of underperforming products to optimize product shelf life.
- Regularly evaluate new product performance and provide insights through management

reports.

3. Budgeting & Forecasting:

- Develop annual product-wise budgets in collaboration with PD and management teams.
- Forecast new product requirements for the upcoming financial year.

4. Market Intelligence & Analysis:

- Generate market intelligence reports and conduct in-depth competitive analysis.
- Provide actionable insights to senior management for product roadmap definition.
- Participate in industry events and exhibitions to gather market data and strengthen the

marketing effort.
- Prepare MIS reports covering competitor analysis and market trends.

5. Product Line Support:

- Act as the main communicator for product line positioning, both internally and externally.
- Train and support sales and customer service teams on product positioning.
- Develop standardized sales & product presentations, proposals, and scripts to support

sales efforts.
- Analyze product-wise performance to identify areas for improvement and corrective

actions.

6. Technical Product Development:

- Lead and supervise product development activities with Vendors, HQ, Managers,

ensuring alignment with timelines and project scope.
- Engage in troubleshooting with teams to resolve feasibility, sensory, and other technical

challenges.
- Develop relationships with vendors, suppliers and manufacturers for product innovation.
- Oversee product evaluations to ensure alignment with consumer preferences.

7. Compliance & Quality Assurance:

- Ensure label claims meet product specification targets and comply with regulatory

requirements.
- Create and coordinate labels/artwork, ensuring compliance with labeling regulations.
- Review artwork to verify accuracy of technical aspects, such as ingredient levels and

allergen information in Consumables.

8. Future Business Development:

- Build and strengthen internal relationships through collaborative discussions.
- Foster relationships with manufacturers and raw material suppliers for ongoing and

future projects.

Required Skills & Knowledge:

- In-depth understanding of sales, marketing, and product development, particularly in

MLM, retail, distribution, and institutional sales.
- Strong knowledge of market research, product marketing, and brand management.
- Experience in managing technical aspects of product development and working closely

with R&D teams.

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift
- Monday to Friday
- Morning shift

**Experience**:

- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

Work Location: In person

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