Product Marketing sas bangalore
1 week ago
**Product Marketing ( 5 + years)**
**Reports To**:
The **Product Marketing **will report to **Head of Marketing **.
**Job Overview**:
**Responsibilities and Duties**:
- Develop product messaging that differentiates our products and services from others in the market
- Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
- Communicate the value of our products and services to internal( Sales & Marketing) and external stakeholders( Trade & Industry).
- Speak and present both internally and externally to promote the story of our product
- Create product content such as case studies, videos, website copy and blog posts
- Gain insight into customer use of current products, untapped opportunities and buyer personas
- Measure and optimize the buyer journey as it relates to product feature adoption and usage
- Work closely with Regional marketing and drive a range of GTM programs including, webinars, trade shows, social media, content marketing etc.
**Qualifications**:
Relevant Experience of 5 + years in IT/ Software solutions for the BFSI industry is a is a must. Prior marketing experience with B2B SaaS products for the US market is a must. Experience with Quality Assurance/ Test automation platforms will be an added advantage.
**About us**:
**Specialties**
Software Product, Testing Automation, Core Banking, Testing, FinTech, BankTech, Quality Assurance, Automation, robotic test automation, banking, bfsi, Software Testing, Temenos, Digital Banking, Finacle, FLEXCUBE, Finastra, and Origination Software
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