Intern Product Marketing

4 months ago

Bengaluru Karnataka, India IBM Full time

Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for innovation and creativity. We are at the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a worldwide digital transformation.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers.
When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your Role and Responsibilities
As an IBM Product Marketing Intern, you’ll work collaboratively, driving work that addresses a strategic IBM Marketing business challenge. In addition to your project work, the internship includes educational, networking, and social activities. Between project work and intern programming, you’ll get to touch a variety of areas within Marketing. This is a highly visible intern program with leadership exposure and mentorship throughout the summer.
Our product marketers build best-in-class marketing strategies to drive product awareness, generate leads, and facilitate product adoption through compelling content creation and strategic marketing plans development. As a Product Marketing Intern, you may:

- Develop content that positions and differentiates our offerings in the market
- Create product-centric experiences for our prospects and clients that delight and inspire
- Translate our services and offerings into marketing messages and compelling stories that influence analysts, customers, and partners
- Become an expert in the customer journey, evaluating their experience, looking for gaps, and making recommendations to improve the customer experience

Required Technical and Professional Expertise
- Currently enrolled in an accredited University
- Passionate about Marketing, Technology, Consulting, or a related field
- Comfortable working with groups of different backgrounds and skills to enable collaboration
- Fluent in English; strong written and verbal communication skills

Preferred Technical and Professional Expertise
- Basic knowledge of product marketing, B2B marketing, field marketing, or related field
- Passionate about software products, hybrid cloud, AI, or hardware products
- A strategic, consultative, data-driven mindset
- Basic knowledge of problem-solving and analytical skills
- Basic understanding of go-to-market strategies, how to develop audience strategies, client experience design, and A/B testing
- Basic Excel, Python, Tableau, or related technical skills

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

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