Product Marketer
2 months ago
Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
Product Marketing is at the intersection of Marketing, Product Management, Sellers, and Business Partners. As a Product Marketer, you will be responsible for articulating the point of view and value proposition for the IBM Engineering Lifecycle Management (ELM) portfolio to grow the market share. We are seeking a product marketing champion to drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence. You will be part of IBM Software business unit and a key stakeholder in driving the future of IBM's ELM business.The Product Marketer will be the market catalyst for the team, providing guiding views on key problems, competitors, and differentiators grounded in data.
Required Technical and Professional Expertise
- Competitive market analysis
- Value proposition development
- Positioning statement development
- GTM Strategy
- Product Launch planning
- Collaborate with larget marketing ecosystem such as Demand, Content Strategist and Digital Strategy
- Fluent in English (both verbal and writing)
- Excellent communication skills
- A minimum of 10 years of experience in a B2B marketing leadership role within an international technology company.
Preferred Technical and Professional Expertise
- None
About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
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