Product Marketing Professional

3 months ago

Bengaluru Karnataka, India IBM Full time

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities
- Acting as the market catalyst for IBM Software offerings, providing guiding views on key problems, competitors, and differentiators grounded in data
- Identifying opportunities, distinctive competencies, and positioning
- Telling compelling stories that influence analysts, customers, and partners towards IBM’s offerings
- Acting as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings Staying active in customer conversations whether at events or in the field and online

Required Technical and Professional Expertise
- 1+ Years Product Marketing or content Experience
- Strong collaboration skills required for an environment that requires continual collaboration across organizations, roles, and geographies
- Ability to be agile, to work flexibly in an environment of continuous change, to set priorities, to take initiative, and to follow through consistently & thoroughly Strong writing and messaging skills

Preferred Technical and Professional Expertise
- Bachelor’s degree in marketing
- MBA level education (completed or in progress degree)
- Understand Go to Market strategies and experience in creating marketing business plans
- Audience Strategy
- Client Experience Design & Measurement

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

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