Education Communications and Marketing Professional

7 months ago

Bengaluru Karnataka, India IBM Full time

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

The Education Communications and Marketing Professional is a member of the Global Marketing and Communications and Corporate Social Responsibility discipline responsible for protecting and enhancing IBM’s brand across the world. This individual plays a key role in advancing initiatives that complement both product and corporate reputation agendas by amplifying the company's progress and innovation on education and skills. They engage audiences across private and public sectors, business partners, influencers, alumni and the public at large. They develop communications narratives, marketing plans and strategies, with a strong focus on storytelling, that promote IBM’s leadership on education and skills. This professional will use a variety of analytics, influencer and social listening tools to target stories and content to reach the right audiences in the right ways.

**Responsibilities**:

- Develop relationships with key members of the media.
- Create and maintain a pipeline of compelling story ideas; translating technical and business innovations into clear, compelling narratives.
- Prepare and media train spokespeople.
- Able to build cross-disciplinary networks to contribute detailed content and expertise as needed for effective communications.
- Establish deep understanding of IBM’s strategies and priorities on education and skills.
- Implement and contribute to communications strategies for the company in the education arena.
- Execute marketing strategies that create meaningful relationships with our audiences
- Collaborate with the larger marketing and communications team to drive cross-business campaigns and programs

Required Technical and Professional Expertise
- 7+ years of proven experience developing and delivering media relations and/or marketing programs in a corporate or agency setting
- Superb writing style
- English fluency
- Proven experience in communications and marketing for a multinational company and media relations expertise in the area
- Thorough understanding of the latest communications and marketing trends, social media platforms, and rich storytelling techniques
- Growth mindset, with creative problem-solving skills and a positive attitude
- Strong organizational and time management skills

Preferred Technical and Professional Expertise
- Expertise on developing global and multi-country strategies
- Experience driving media engagement via social media platforms a plus.
- Agency experience
- Prior experience with education programs
- Previous experience with executive stakeholder management, driving business objectives
- Bilingual

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

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