Content and Communications Strategist

3 weeks ago

Gurugram, India futureMBBS Full time

About futureMBBS

futurembbs is a dedicated consultancy empowering Indian students to pursue MBBS/MD degrees at prestigious European medical universities. The brand has a proven track record of over 700 successful student admissions, partnerships with 20+ universities across 9 European countries, and more than 10 years of experience in international medical education.

Role Overview

As
Content and Communications Strategist
, you will shape and amplify the brand voice of futureMBBS, crafting messages that resonate with aspiring medical students and their families. Your mission? Articulate the brand's value—world-class education, trust, affordability, and unwavering support—across every channel.

Key Responsibilities

  • Strategic Brand Storytelling
  • Lead communications that narrate futureMBBS's unique value: a seamless pathway to MBBS in Europe, comprehensive support from application to arrival, strong academic partnerships, and enduring post-admission assistance.
  • Content Development & Oversight
  • Drive content creation across digital platforms—website pages, application portal guides, FAQs, blogs, and social content—ensuring clarity, engagement, and alignment with brand values.
  • Website & Portal Strategy
  • Structure and refine key user journeys—like "How it Works," "Universities," "Packages," "Apply," and "FAQ"—to enhance user experience and conversion across the futureMBBS platform and application portal.
  • Scriptwriting & Campaign Messaging
  • Develop engaging scripts for webinars, career guidance sessions, testimonial videos, and founder interviews (e.g., stories of Andreas and Amandeep or the "Become a Doctor" narrative).
  • Marketing & Collateral Creation
  • Oversee production of engaging brochures, presentations, and promotional materials that highlight key selling points such as NMC recognition, cost transparency, and a supportive student network.
  • Internal Collaboration
  • Work closely with leadership, student counsellors, platform developers, and university partners to ensure aligned messaging across campaigns and outreach efforts.
  • Performance Analysis & Optimisation
  • Track content performance—website engagement, conversion metrics, downloads, applications—and iterate messaging for maximum impact.

Desired Qualifications & Skills

  • Bachelor's or Master's in Communications, Marketing, Journalism, or related field.
  • 5+ years of experience in strategic communication, content design, or marketing.
  • Exceptional storytelling ability—able to distill complex educational processes into engaging narratives.
  • Skilled in web copywriting, campaign writing, and digital content optimisation.
  • Familiarity with education marketing, SEO, and student acquisition trends.
  • Collaborative mindset with strong project management skills.
  • Creative, strategic, and empathetic—capable of telling stories that inspire trust.

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