Manager - Creative Strategist

3 weeks ago

Gurugram, India Technians Full time

Position: Manager – Creative Strategist

Experience:
4+ years

Location:
Sector 48, Gurugram

We are seeking an experienced and dynamic individual to lead our creative team as the Manager – Creative Strategist/Copywriter.

This role is pivotal in driving the development of compelling and innovative content across various channels. The ideal candidate will combine strategic thinking with exceptional copywriting skills, leading a team of creative professionals to deliver impactful campaigns that resonate with our target audience.

Roles and Responsibilities:

  • Collaborate with cross-functional teams to ensure creative solutions meet brand and campaign goals.
  • Research the client's industry and their audience (combining online sources, interviews and studies).
  • Write clear marketing copy/creative content in terms of pitch and post copies, case study content etc to promote the products/services.
  • Assist with business pitches to win new clients or projects.
  • Review and edit copy to ensure accuracy, clarity, and compliance with brand guidelines and campaign objectives.
  • Participate in brainstorming sessions to generate creative concepts, taglines, and slogans that align with the client's marketing objectives.
  • Tailor your writing style to suit different brands, target audiences, and campaign objectives.
  • Work closely with art directors, designers, and other team members to create integrated and impactful advertising campaigns.
  • Review and approve copy and creative materials to ensure they meet brand guidelines, quality standards, and client expectations.
  • Lead and inspire a team of creative strategists, copywriters, and content creators.
  • Foster a collaborative and innovative team culture, encouraging continuous growth and development.
  • Create and maintain a strong team culture and a feeling of belonging among the copywriters.

Requirements:

  • 4-5 years of experience as a creative strategist and copywriter, with a portfolio showcasing successful campaigns.
  • Strong strategic thinking and problem-solving abilities.
  • Be completely up-to-date and aware of all developments in your field, as well as fully updated with news or online trends.
  • Demonstrated leadership and team management skills.
  • The organisational ability to manage multiple projects, often to tight deadlines
  • Bachelor's degree in Advertising, Marketing, Communications, or a related field.
  • Exceptional written & verbal communication and storytelling skills
  • Required skills: Copywriting, scriptwriting, proofreading, creative visualization, team management, campaign planning, blogging, webpage content writing.
  • Ability to work collaboratively in a fast-paced team environment.

Benefits:

  • Competitive salary package commensurate with skills and experience.
  • Opportunities for professional development and training to foster continuous growth.
  • Collaborative and supportive work environment that values innovation and creativity.
  • Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.

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