B2B Content Marketing Strategist

Job Description Designation - B2B Content Marketing Strategist Experience minimum 3 years of experience Location Spaze Itech Park, Sec-49, Gurgaon THIS IS WHO WE ARE- About Justwords Justwords is India's top content marketing-led digital marketing agency, dominating the content and organic search space in India for the last 15 years. A Google-award winning agency, we have been featured as leads in content marketing by Clutch and globally recognised as a leader in the marketing space by Good Firms. For 15+ years, we've partnered with B2B and B2C brands from ambitious startups to global giants to craft inbound strategies that don't just look good on paper, but actually drive organic traffic, brand love, and ROI. Our team A tight-knit crew of SEOs, strategists, writers, content marketers, editors, designers, and data nerds who live to experiment, build, and push boundaries. If you love building brands with SEO, social, website design and dev, and content marketing you'll feel right at home. About the Role: Please read carefully. We are looking for a Content Marketer cum Writer with good knowledge of SEO and B2B Marketing. You will manage and create content for multiple digital channels, ensuring our messaging is consistent, compelling, and aligned with our overall business goals. This role requires someone who can write for conversion and as use his/her knowledge of SEO and digital marketing to distribute that content across the digital ecosystem. Key Responsibilities 1. Content Creation on topics of SEO, Digital Marketing, Content Marketing - Create indepth blogs on SEO and other search marketing topics. Display your authority on marketing and SEO through these articles. - High-Quality Writing For Full Funnel: Write and test high-impact copy for homepages, product pages, CTAs, sales pages, and pillar articles. - Content Refresh: Manage the content lifecycle by regularly updating and optimizing existing high-performing articles to maintain ranking authority. - Own the SEO content strategy to drive organic traffic, engagement, and conversion across landing pages, blogs, and resource hubs. - Partner with designers and developers: Once content is created, make sure to ship search-friendly, high-converting web pages. - Performance Analysis: Analyze key metrics (CTR, bounce rate, dwell time, and conversions) and iterate copy based on deep, data-driven insights. Web Copy Finalization: Finalize and QA compelling on-page copy elements (headlines, meta descriptions, image alt-text) to maximize organic CTR and accessibility. High-Level Editing & QA: Review and edit content provided by external writers or SMEs to ensure SEO best practices are enforced, technical accuracy is maintained, and the content aligns with the strategic brief. 2. SEO Strategy & Technical Coordination - Keyword Strategy: Conduct thorough keyword research to identify high-potential topics, map keywords to the buyer journey, and classify search intent (informational, commercial, navigational). - On-Page & Content Optimization: Own all aspects of on-page SEO, including optimizing article structure, ensuring seamless keyword integration, managing internal linking architecture, and optimizing title tags and meta descriptions. - Content Gap Analysis: Systematically analyze competitor content to identify and prioritize gaps where we can gain topical authority and search share. - Performance Monitoring: Regularly track, analyze, and report on key SEO metrics (organic traffic, keyword rankings, visibility) using Google Search Console and common SEO toolsets (e.g., Ahrefs, SEMrush). - Technical Coordination: Act as the liaison with the Web Development team to flag fundamental technical SEO issues (e.g., indexing errors, broken links, speed issues) and prioritize fixes. - (Note: This is coordination, not deep hands-on technical ownership). 3. Content marketing across the full funnel Finally, ensure that the strategy and content created is executed through the full marketing funnel. Work with developers and designers to publish website pages, work with social media team to make sure all content is published on time, work with video team to make sure all videos are being published and optimised 100%. Make sure that every blog published is distributed across channels. Own the whole journey of content-driven organic growth. Requirements - 35 years of experience in Writing about SEO and Digital Marketing . Solid understanding of core SEO/Digital Marketing principles, preferably with experience in B2B sector. Preferred: Experience in creating content for demand generation, growth marketing, or performance marketing (B2B SaaS preferred) - Strong Content Writing skills with a strong portfolio of published content, blogs, landing pages and website content. Proven track record of improving conversion rates (CRO) or increasing engagement through copy optimization and A/B testing. Proficiency in tools like Google Analytics (GA4), heatmaps (Hotjar), and A/B testing platforms. Excellent ability to collaborate cross-functionally with design, product, and core marketing teams. Excellent Communication Skills with Good English Speaking Skills. Why Join Justwords A chance to work with a multiple award winning company with top Indian and global clients, where the best of techniques in content and SEO are applied. A chance to learn how content marketing and SEO works together to bring the best of results A no-politics, open-culture and transparent culture that promotes learning and experimentation. If you want to be in a place that feels good to work, then that's what we are. Our culture is driven by our Foundational core values of - 100% customer focus, 100% quality focus, trust and respect towards each other, fun at work, continuous learning and experimentation, and honesty and transparency A chance to work directly with our CEO and other team members, that gives a huge exposure to new concepts. Feel free to also apply at [Confidential Information]