Marketing Strategist

3 weeks ago

Gurugram, India LaFetch Full time

Job Title:
Marketing Strategist (Full-Time)

Location:
Gurugram

Office Working Hours:
11 AM - 7 PM IST (Monday - Friday)

About LaFetch:

LaFetch
is India's 1st Premium Marketplace, serving homegrown fashion that's Authenticated, Validated & Verified — with
LaFetch Quick
60-minute delivery in Delhi-NCR and express shipping PAN-India.

About the Role:

We are seeking a results-driven
Marketing Strategist
who is equally comfortable behind the strategy desk and in front of the camera. This role blends
strategic marketing expertise with content creation
, ensuring our campaigns are not only data-driven but also culturally relevant and engaging. The right candidate will understand the nuances of fashion, storytelling, and digital-first communication.

What you'll be doing:

  • Develop and execute
    end-to-end marketing strategies
    across digital, social, and offline channels.
  • Conduct
    market research, consumer insights, and competitor analysis
    to inform positioning and messaging.
  • Collaborate with cross-functional teams (content, performance, brand, product) to align campaigns with business objectives.
  • Design
    brand campaigns, GTM strategies, and seasonal activations
    to build awareness and loyalty.
  • Track and analyze KPIs to measure effectiveness, optimize ROI, and provide actionable insights.
  • Identify growth opportunities through
    emerging platforms, cultural trends, and new marketing tools
    .
  • Create and appear in
    fashion-led video content
    (Instagram Reels, LinkedIn posts, YouTube Shorts, etc.) to build brand relatability and authority.
  • Act as both a
    strategist and on-camera storyteller
    , connecting directly with audiences through engaging, authentic content.

Desired Skills & Qualifications:

  • Proven experience in
    strategic marketing, brand planning, or growth marketing
    .
  • Strong understanding of
    consumer behavior, digital trends, and data-driven marketing
    .
  • Excellent communication, storytelling, and presentation skills.
  • Confident
    on-camera presence
    with the ability to create and deliver engaging fashion/lifestyle content.
  • Deep interest in
    fashion, culture, and premium consumer brands
    .
  • Analytical mindset with proficiency in
    Google Analytics, SEO/SEM, and campaign tracking tools
    .
  • Ability to balance
    creative ideation with performance metrics
    .
  • Experience in fashion, e-commerce, or consumer brands is a plus.

What's in it for you?

  • Be part of a team building a movement around homegrown brands and premium commerce.
  • Opportunity to shape marketing strategy for a
    fast-scaling premium marketplace
    .
  • Work on
    high-visibility campaigns
    with direct impact on brand perception and growth.
  • Exposure to
    cutting-edge marketing tools, platforms, and cultural trends
    .
  • Collaborative, fast-paced environment where ideas translate into action.

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