Market Mix Modelling

2 weeks ago


Bengaluru, Karnataka, India MNR Solutions Pvt. Ltd. Full time

Job Description:

Position: Manager Consulting

Exp: 8-10 Yrs

Location: Bangalore

Np: Immediate -30 Days

  • Act as the primary point of contact for client engagements involving MMM.
  • Understand client business challenges, marketing strategy, and objectives to design customized modelling approaches.
  • Translate analytical results into strategic recommendations for media planning and budget allocation.
  • Lead the design, development, and validation of MMM using econometric/statistical tools (e.g., regression models, time-series analysis).
  • Analyse historical media and sales data to identify key drivers of performance.
  • Provide scenario analysis and media optimization insights to guide marketing decisions.
  • Integrate MMM results with other measurement approaches such as MTA, digital attribution, or brand health tracking.
  • Marketing mix modelling (MMM) and other marketing analytics projects.


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