
Market Mix Modelling
2 weeks ago
Job Description:
Position: Manager Consulting
Exp: 8-10 Yrs
Location: Bangalore
Np: Immediate -30 Days
- Act as the primary point of contact for client engagements involving MMM.
- Understand client business challenges, marketing strategy, and objectives to design customized modelling approaches.
- Translate analytical results into strategic recommendations for media planning and budget allocation.
- Lead the design, development, and validation of MMM using econometric/statistical tools (e.g., regression models, time-series analysis).
- Analyse historical media and sales data to identify key drivers of performance.
- Provide scenario analysis and media optimization insights to guide marketing decisions.
- Integrate MMM results with other measurement approaches such as MTA, digital attribution, or brand health tracking.
- Marketing mix modelling (MMM) and other marketing analytics projects.
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