Senior Market Mix Modeler

2 weeks ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 24,00,000

Job Summary

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We are seeking a seasoned Market Mix Modeler to join our team. As a key member of our analytics department, you will be responsible for developing and implementing Market Mix Models to measure marketing effectiveness across channels.

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Main Responsibilities:

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  • Develop, implement, and optimize Market Mix Models to measure marketing effectiveness across channels.\
  • Analyze large datasets to identify patterns, trends, and actionable insights for marketing strategy.\
  • Collaborate with marketing, finance, and product teams to recommend budget allocation strategies based on MMM outcomes.\
  • Build predictive and simulation models to forecast campaign performance and ROI.\
  • Validate model assumptions, accuracy, and business relevance.\
  • Present complex analyses in a clear, concise manner to stakeholders and senior leadership.\
  • Automate data pipelines, reporting, and dashboards for ongoing MMM monitoring.\
  • Foster strong working relationships with cross-functional teams to ensure seamless integration of MMM results into business decision-making processes.\
  • Stay up-to-date with industry trends and advancements in Market Mix Modeling to continuously improve and refine our methodologies.\
  • Ensure high-quality deliverables and meet project deadlines while maintaining a focus on detail and accuracy.\
  • Maintain confidentiality of sensitive information and adhere to company policies and procedures.\
  • Other duties as assigned by management.\
  • Skills: mmm, data scientist, marketing mix model.\
  • Required Skills and Qualifications:\
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    • Strong expertise in Market Mix Modelling end-to-end lifecycle (data gathering - modelling - insights - recommendations).\
    • Advanced statistical modelling techniques: regression, time series analysis, Bayesian methods, hierarchical models.\
    • Proficiency in Python and/or R for data modelling and analytics.\
    • Experience with SQL for data extraction and transformation.\
    • Solid understanding of marketing KPIs, media planning, and ROI measurement.\
    • Experience with large datasets and cloud data platforms (AWS, GCP, Azure optional but preferred).\
    • Excellent communication skills to present data-driven insights to both technical and non-technical stakeholders.\
    • Strong problem-solving skills with the ability to work independently.\
    • Preferred Qualifications:\
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      • Experience in consumer goods, retail, e-commerce, or media sectors.\
      • Familiarity with data visualization tools (Power BI, Tableau, Looker, etc).\
      • Exposure to multi-touch attribution and other marketing analytics methodologies.\
      • Key Performance Indicators:\
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        • Deliver high-quality Market Mix Models that accurately measure marketing effectiveness across channels.\
        • Provide timely and actionable insights to support business decision-making.\
        • Maintain strong working relationships with cross-functional teams.\
        • Stay up-to-date with industry trends and advancements in Market Mix Modeling.\
        • Meet project deadlines and deliverables with a focus on detail and accuracy.\
        • Ensure confidentiality of sensitive information and adherence to company policies and procedures.\
        • About Us:\

We offer a dynamic and collaborative work environment that fosters growth, innovation, and professional development.

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Our team is passionate about leveraging data and analytics to drive business success and make a meaningful impact.

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Join us in shaping the future of marketing analytics and take your career to the next level.

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