
Market Mix Modeling Manager
2 days ago
Key Roles & Responsibilities :
1. Marketing Mix Modeling & Analysis :
- Design, execute, and interpret MMM projects using advanced statistical methods (e.g., Bayesian models).
- Quantify the impact of marketing & media activities on KPIs (sales, ROI, brand health).
- Recommend optimal media budget allocation and channel effectiveness strategies.
2. Client Engagement & Strategy Consulting :
- Act as a trusted advisor, delivering actionable insights from analytics.
- Translate complex model outputs into clear, business-ready narratives.
- Lead client discussions, manage expectations, and build strong partnerships.
3. Project & Stakeholder Management :
- Manage end-to-end project delivery including scoping, timelines, and coordination.
- Collaborate with analytics teams, data engineers, and client stakeholders.
- Ensure timely, high-quality delivery of insights.
4. Data Management & Quality Assurance :
- Validate and clean input datasets (media, sales, promotions).
- Conduct quality checks on modeling outputs to ensure accuracy.
- Resolve data issues and escalate where necessary.
5. Insights & Reporting :
- Develop dashboards, reports, and presentations using Power BI, Tableau, or Excel.
- Provide scenario planning, simulations, and media optimization tools.
6. Innovation & Methodological Development :
- Enhance MMM methodologies and integrate new data sources (digital, CRM, retail).
- Support automation and efficiency improvements using Python, R, SQL.
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Market Mix Modelling
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Manager - Market Mix Modelling
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Bengaluru, Karnataka, India MNR Solutions Full timeKey Roles & Responsibilities :1. Marketing Mix Modeling & Analysis- Design, execute, and interpret MMM projects using advanced statistical methods (e.g., Bayesian models).- Quantify the impact of marketing & media activities on KPIs (sales, ROI, brand health).- Recommend optimal media budget allocation and channel effectiveness strategies.2. Client...
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