Senior Marketing Mix Modeling Analyst
4 days ago
Role Overview:
We are seeking an experienced Senior Marketing Mix Modeling Analyst with 5 7 years of strong hands-on and leadership experience in Marketing Mix Modeling (MMM) and broader Marketing Analytics functions. The role requires both deep statistical expertise and strong stakeholder management skills to interface directly with business, brand, and media teams.
Key Responsibilities:
Lead the design, development, and delivery of Marketing Mix Models using media, sales, and promotional datasets
Quantify the impact of various marketing channels (TV, digital, in-store, etc.) on sales and KPIs
Build robust models using regression techniques, adstock /decay, base vs. incremental decomposition
Interpret model outcomes and provide actionable insights and optimization recommendations
Manage stakeholder discussions and translate business briefs into analytical plans
Guide and mentor junior analysts in model building and data preparation
Contribute to business planning, ROI evaluation, and forecasting initiatives
Key Skills & Tools:
Strong hands-on in Marketing Mix Modeling / econometric modeling
Exposure to Price-Promotion, RCM, and Sales Forecasting
Excellent command over Python
Strong with Excel, SQL, and visualization (Power BI or Tableau is a plus)
Proven ability to work with marketing data: TV, Digital, Distribution, Nielsen RMS/RA
Preferred Background:
Worked in FMCG, retail, media analytics, or marketing consulting projects.
Comfortable working independently and owning end-to-end delivery
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