
Senior Marketing Mix Modeling Analyst
2 days ago
Role Overview:
We are seeking an experienced Senior Marketing Mix Modeling Analyst with 5 7 years of strong hands-on and leadership experience in Marketing Mix Modeling (MMM) and broader Marketing Analytics functions. The role requires both deep statistical expertise and strong stakeholder management skills to interface directly with business, brand, and media teams.
Key Responsibilities:
Lead the design, development, and delivery of Marketing Mix Models using media, sales, and promotional datasets
Quantify the impact of various marketing channels (TV, digital, in-store, etc.) on sales and KPIs
Build robust models using regression techniques, adstock /decay, base vs. incremental decomposition
Interpret model outcomes and provide actionable insights and optimization recommendations
Manage stakeholder discussions and translate business briefs into analytical plans
Guide and mentor junior analysts in model building and data preparation
Contribute to business planning, ROI evaluation, and forecasting initiatives
Key Skills & Tools:
Strong hands-on in Marketing Mix Modeling / econometric modeling
Exposure to Price-Promotion, RCM, and Sales Forecasting
Excellent command over Python
Strong with Excel, SQL, and visualization (Power BI or Tableau is a plus)
Proven ability to work with marketing data: TV, Digital, Distribution, Nielsen RMS/RA
Preferred Background:
Worked in FMCG, retail, media analytics, or marketing consulting projects.
Comfortable working independently and owning end-to-end delivery
-
Marketing Mix Modeling Analyst
2 days ago
Bengaluru, Karnataka, India Viaprom Technologies Full time ₹ 15,00,000 - ₹ 20,00,000 per yearRole Overview:We are hiring Marketing Mix Modeling Analysts with 24 years of experience in Marketing Analytics, with strong focus on data modeling, media and sales analytics, and price/promotion impact evaluation. This role will support model development and data preparation for multiple brands across media and sales channels. Key Responsibilities:1. Assist...
-
Senior Marketing Mix Analyst
2 days ago
Bengaluru, Karnataka, India Viaprom Technologies Full time ₹ 15,00,000 - ₹ 20,00,000 per yearRole Overview:We are seeking an experienced Senior Marketing Mix Analyst with 5-7 years of strong hands-on and leadership experience in Marketing Mix Modeling (MMM) and broader Marketing Analytics functions. The role requires both deep statistical expertise and strong stakeholder management skills to interface directly with business, brand, and media teams. ...
-
Quantitative Marketing Analyst
5 days ago
Bengaluru, Karnataka, India beBeeMarketMixAnalyst Full time ₹ 20,00,000 - ₹ 25,00,000Job Title: Quantitative Marketing Analyst - Market Mix ModellingAbout the RoleWe are seeking a skilled Quantitative Marketing Analyst to join our team and lead the design, development, and validation of market mix models. As a key member of our analytics team, you will be responsible for translating complex analytical results into actionable insights that...
-
Senior Marketing Analyst
2 days ago
Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,00,00,000We are seeking an experienced marketing analyst to lead our team in Marketing Mix Modeling (MMM) projects. In this role, you will be responsible for analyzing the impact of marketing and business activities on key performance metrics such as sales and ROI.Key Responsibilities :Lead and manage day-to-day client data processing and project delivery in MMM...
-
Senior Marketing Mix Modeling
4 weeks ago
Bengaluru, Karnataka, India Dayworks Private Limited Full timeJob DescriptionThis role is for one of Weekday's clientsSalary range: Rs 1500000 - Rs 2200000 (ie INR 15-22 LPA)Min Experience: 6 yearsLocation: BengaluruJobType: full-timeWe are seeking an experienced and driven Senior Marketing Mix Modeling (MMM) Specialist to join our growing marketing analytics team. This role is ideal for a candidate with deep expertise...
-
Market Mix Modelling Specialist
3 days ago
Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 90,00,000 - ₹ 1,50,00,000Job Title: Market Mix AnalystWe are seeking a highly analytical and experienced professional to lead projects that quantify the impact of marketing and business activities on key performance metrics such as sales and ROI. In this role, you will apply statistical and econometric methods to deliver actionable insights and support strategic decision-making...
-
Market Mix Modelling
2 weeks ago
Bengaluru, Karnataka, India C5i Full timeJob Summary: We are seeking a highly analytical and experienced Consultant and Senior Consultant to join our Analytics team, specializing in Marketing Mix Modeling (MMM) . In this role, you will lead projects that quantify the impact of marketing and business activities on key performance metrics such as sales and ROI. You will apply statistical and...
-
Market Mix Modelling
1 week ago
Bengaluru, Karnataka, India C5i Full timeJob Summary: We are seeking a highly analytical and experienced Consultant and Senior Consultant to join our Analytics team, specializing in Marketing Mix Modeling (MMM) . In this role, you will lead projects that quantify the impact of marketing and business activities on key performance metrics such as sales and ROI. You will apply statistical...
-
Market Mix Modelling Expert
5 days ago
Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 30,00,000Marketing Mix Modeling Specialist">Key responsibilities include leading client data processing and project delivery in Marketing Mix Modeling engagements. Apply econometric modeling techniques to assess the effectiveness of marketing campaigns, interpret complex data, and generate actionable business recommendations. Present findings through well-structured...
-
Senior Marketing Mix Modelling Consultant
5 days ago
Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 20,00,000 - ₹ 25,00,000Job Title:Market Mix Modelling SpecialistJob Description:This role involves acting as the primary point of contact for client engagements involving Market Mix Modelling (MMM). As a seasoned consultant, you will be responsible for understanding client business challenges, marketing strategies, and objectives to design customized modelling approaches.You will...