
Manager - Market Mix Modelling
4 weeks ago
Key Roles & Responsibilities :
1. Marketing Mix Modeling & Analysis
- Design, execute, and interpret MMM projects using advanced statistical methods (e.g., Bayesian models).
- Quantify the impact of marketing & media activities on KPIs (sales, ROI, brand health).
- Recommend optimal media budget allocation and channel effectiveness strategies.
2. Client Engagement & Strategy Consulting
- Act as a trusted advisor, delivering actionable insights from analytics.
- Translate complex model outputs into clear, business-ready narratives.
- Lead client discussions, manage expectations, and build strong partnerships.
3. Project & Stakeholder Management
- Manage end-to-end project delivery including scoping, timelines, and coordination.
- Collaborate with analytics teams, data engineers, and client stakeholders.
- Ensure timely, high-quality delivery of insights.
4. Data Management & Quality Assurance
- Validate and clean input datasets (media, sales, promotions).
- Conduct quality checks on modeling outputs to ensure accuracy.
- Resolve data issues and escalate where necessary.
5. Insights & Reporting
- Develop dashboards, reports, and presentations using Power BI, Tableau, or Excel.
- Provide scenario planning, simulations, and media optimization tools.
6. Innovation & Development
- Enhance MMM methodologies and integrate new data sources (digital, CRM, retail).
- Support automation and efficiency improvements using Python, R, SQL.
(ref:iimjobs.com)-
Market Mix Modelling
4 weeks ago
Bengaluru, Karnataka, India MNR Solutions Pvt. Ltd. Full timeJob Description: Position: Manager Consulting Exp: 8-10 Yrs Location: Bangalore Np: Immediate -30 Days Act as the primary point of contact for client engagements involving MMM. Understand client business challenges, marketing strategy, and objectives to design customized modelling approaches. Translate analytical results into strategic recommendations for...
-
Marketing Mix Modeling Analyst
3 days ago
Bengaluru, Karnataka, India Viaprom Technologies Full time ₹ 20,00,000 - ₹ 25,00,000 per yearRole Overview:We are hiring Marketing Mix Modeling Analysts with 24 years of experience in Marketing Analytics, with strong focus on data modeling, media and sales analytics, and price/promotion impact evaluation. This role will support model development and data preparation for multiple brands across media and sales channels. Key Responsibilities:1. Assist...
-
Senior Marketing Mix Modeling Analyst
1 day ago
Bengaluru, Karnataka, India Viaprom Technologies Full time ₹ 20,00,000 - ₹ 25,00,000 per yearRole Overview:We are seeking an experienced Senior Marketing Mix Modeling Analyst with 5 7 years of strong hands-on and leadership experience in Marketing Mix Modeling (MMM) and broader Marketing Analytics functions. The role requires both deep statistical expertise and strong stakeholder management skills to interface directly with business, brand, and...
-
Market Mix Modeling Manager
3 weeks ago
Bengaluru, Karnataka, India MNR Solutions Full timeKey Roles & Responsibilities :1. Marketing Mix Modeling & Analysis :- Design, execute, and interpret MMM projects using advanced statistical methods (e.g., Bayesian models).- Quantify the impact of marketing & media activities on KPIs (sales, ROI, brand health).- Recommend optimal media budget allocation and channel effectiveness strategies.2. Client...
-
Consultant - Marketing Mix Modelling
2 weeks ago
Bengaluru, Karnataka, India Analytic Edge Full timeJob DescriptionJob Summary:We are seeking a highly analytical and experienced Consultant to join our Analytics team, specializing in Marketing Mix Modeling (MMM). In this role, you will lead projects that quantify the impact of marketing and business activities on key performance metrics such as sales and ROI. You will apply statistical and econometric...
-
Marketing Mix Model_8+Yrs
1 day ago
Bengaluru, Karnataka, India Zorba AI Full time ₹ 12,00,000 - ₹ 36,00,000 per yearPrimary Title: Senior Marketing Mix Modeling AnalystIndustry & Sector:Management consulting focused on Marketing Analytics, Advanced Attribution and ROI Measurement. We partner with large consumer brands, retail, telecom and financial services to translate marketing investments into measurable business outcomes using econometrics, media-mix modeling and...
-
Senior Data Scientist–Market Mix Modeling
4 days ago
Bengaluru, Karnataka, India MathCo Full time ₹ 15,00,000 - ₹ 25,00,000 per yearWe are looking for a Senior Data Scientist – MMX to join our growing team. In this role, you will lead and contribute to Marketing Mix Modeling (MMM) and advanced analytics engagements. You will work closely with business stakeholders, translate business challenges into analytical problems, build statistical and machine learning models, and deliver...
-
Senior Marketing Mix Analyst
3 days ago
Bengaluru, Karnataka, India Viaprom Technologies Full time ₹ 15,00,000 - ₹ 25,00,000 per yearRole Overview:We are seeking an experienced Senior Marketing Mix Analyst with 5-7 years of strong hands-on and leadership experience in Marketing Mix Modeling (MMM) and broader Marketing Analytics functions. The role requires both deep statistical expertise and strong stakeholder management skills to interface directly with business, brand, and media teams. ...
-
C5i - Senior Consultant - Market Mix Modelling
3 weeks ago
Bengaluru, Karnataka, India Course5i Full timeWe are seeking a highly analytical and experienced Consultant and Senior Consultant to join our Analytics team, specializing in Marketing Mix Modeling (MMM). In this role, you will lead projects that quantify the impact of marketing and business activities on key performance metrics such as sales and ROI. You will apply statistical and econometric methods to...
-
Analog Mixed Signal Verification
4 weeks ago
Bengaluru, Karnataka, India Texas Instruments Full timeTechnical Skills- 2-5 years of experience in mixed-signal design verification and at least 2 years of experience managing a team of verification engineers.- Strong fundamentals in mixed-signal designs, including a thorough understanding of analog building blocks, digital design processes, and top-level integration.- Writing and maintaining Analog Mixed...