Senior Market Mix Modeler

23 hours ago

Bengaluru, Karnataka, India beBeeMarketMixModeler Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

Job Title: Senior Market Mix Modeler

Job Summary:

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The ideal candidate will have experience in developing, implementing, and optimizing market mix models to measure marketing effectiveness across channels. They will analyze large datasets to identify patterns, trends, and actionable insights for marketing strategy.

Key Responsibilities:

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- Develop, implement, and optimize market mix models to measure marketing effectiveness across channels.

- Analyze large datasets to identify patterns, trends, and actionable insights for marketing strategy.

- Collaborate with marketing, finance, and product teams to recommend budget allocation strategies based on MMM outcomes.

- Build predictive and simulation models to forecast campaign performance and ROI.

- Validate model assumptions, accuracy, and business relevance.

- Present complex analyses in a clear, concise manner to stakeholders and senior leadership.

Required Skills:

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Essential Qualifications:

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  • Strong expertise in market mix modeling - end-to-end lifecycle (data gathering - modeling - insights - recommendations).">
  • Advanced statistical modeling techniques: regression, time series analysis, Bayesian methods, hierarchical models.">
  • Proficiency in Python and/or R for data modeling and analytics.">
  • Experience with SQL for data extraction and transformation.">
  • Solid understanding of marketing KPIs, media planning, and ROI measurement.">
  • Experience with large datasets and cloud data platforms (AWS, GCP, Azure - optional but preferred).">
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Preferred Qualifications:

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  • Experience in consumer goods, retail, e-commerce, or media sectors.">
  • Familiarity with data visualization tools (Power BI, Tableau, Looker, etc.).">
  • Exposure to multi-touch attribution and other marketing analytics methodologies.">
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About Us:

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We are seeking a highly skilled market mix modeler to join our team. As a market mix modeler, you will play a key role in developing and implementing market mix models to measure marketing effectiveness across channels.

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