Senior Marketing Mix Modelling Consultant

19 hours ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 20,00,000 - ₹ 25,00,000
Job Title:

Market Mix Modelling Specialist

Job Description:

This role involves acting as the primary point of contact for client engagements involving Market Mix Modelling (MMM). As a seasoned consultant, you will be responsible for understanding client business challenges, marketing strategies, and objectives to design customized modelling approaches.

You will translate analytical results into strategic recommendations for media planning and budget allocation. Additionally, you will lead the design, development, and validation of MMM using econometric/statistical tools such as regression models and time-series analysis.

The ideal candidate will have expertise in analysing historical media and sales data to identify key drivers of performance. You will also provide scenario analysis and media optimization insights to guide marketing decisions.

In this role, you will integrate MMM results with other measurement approaches such as Marketing Mix Modelling and brand health tracking. Your strong analytical skills and ability to communicate complex ideas simply will make you an asset to our team.

  • Key Responsibilities:
  • Act as the primary point of contact for client engagements involving MMM.
  • Understand client business challenges, marketing strategy, and objectives to design customized modelling approaches.
  • Translate analytical results into strategic recommendations for media planning and budget allocation.
  • Lead the design, development, and validation of MMM using econometric/statistical tools.
  • Analyse historical media and sales data to identify key drivers of performance.
  • Provide scenario analysis and media optimization insights to guide marketing decisions.
  • Integrate MMM results with other measurement approaches.
Required Skills and Qualifications:

To succeed in this role, you should possess the following skills and qualifications:

  • Expertise in market mix modelling and statistical analysis.
  • Strong analytical and problem-solving skills.
  • Ability to communicate complex ideas simply.
  • Excellent project management skills.
Benefits:

We offer a competitive salary and benefits package, including:

  • A comprehensive health insurance plan.
  • A retirement savings plan.
  • Generous paid time off.

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