Market Mix Modelling Expert
4 days ago
Marketing Mix Modeling Specialist
">Key responsibilities include leading client data processing and project delivery in Marketing Mix Modeling engagements. Apply econometric modeling techniques to assess the effectiveness of marketing campaigns, interpret complex data, and generate actionable business recommendations. Present findings through well-structured presentations tailored to client audiences. Collaborate with cross-functional teams to deliver high-quality results.
Required skills and qualifications:
- Education: Graduate degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, Quantitative Analysis, or a related field (M.Sc. or MBA preferred).
- Experience: Approximately 2-4 years of relevant experience, including hands-on work in Marketing Mix Modeling.
- Strong understanding of econometric modeling and statistical analysis.
- Proficiency in programming languages such as R, Python, or SAS.
- Advanced skills in Excel (macros, pivot tables, complex formulas) and PowerPoint.
Benefits of this role include the opportunity to develop advanced analytical frameworks and custom models. Work independently and collaboratively as part of a team-oriented environment.
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