Market Mix Modelling Specialist

1 day ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 90,00,000 - ₹ 1,50,00,000
Job Title: Market Mix Analyst

We are seeking a highly analytical and experienced professional to lead projects that quantify the impact of marketing and business activities on key performance metrics such as sales and ROI. In this role, you will apply statistical and econometric methods to deliver actionable insights and support strategic decision-making across various industries.

Key Responsibilities:
  • Lead client data processing and project delivery in market mix modelling engagements.
  • Apply econometric modeling techniques to assess the effectiveness of marketing campaigns.
  • Interpret complex data and generate business recommendations.
  • Present findings through structured PowerPoint presentations tailored to client audiences.
  • Collaborate with cross-functional teams.
  • Perform R&D to improve modeling accuracy or explore new techniques.
  • Automate tasks using tools like VBA, R, or Python.
  • Develop advanced analytical frameworks and custom models.
  • Ensure quality and consistency in deliverables.

Required Skills and Qualifications:
  • Education: Graduate degree in Economics, Business, Statistics, Mathematics, Operations Research, or related field (M.Sc. or MBA preferred).
  • Experience: Approximately 2-4 years of relevant experience in Marketing Mix Modeling.
  • Strong understanding of econometric modeling and statistical analysis.
  • Proficiency in programming languages such as R, Python, or SAS.
  • Advanced skills in Excel and PowerPoint.
  • Experience with automation tools to streamline processes.
  • Exceptional verbal and written communication skills.
  • Strong project management, problem-solving ability, and proactive attitude.
  • Ability to work independently and in a team-oriented environment.

Benefits:The ideal candidate will have the opportunity to work on challenging projects, develop their skills, and advance their career in a dynamic and growing industry.

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