Market Mix Model Strategist
18 hours ago
Market Mix Modelling Role Overview
As a key member of our team, you will be the primary point of contact for client engagements involving Market Mix Modelling (MMM). You will work closely with clients to understand their business challenges, marketing strategy, and objectives.
You will design customized modelling approaches to translate analytical results into strategic recommendations for media planning and budget allocation. Your expertise in econometric/statistical tools such as regression models and time-series analysis will be crucial in leading the design, development, and validation of MMM.
In this role, you will analyse historical media and sales data to identify key drivers of performance. You will also provide scenario analysis and media optimization insights to guide marketing decisions.
Ultimately, your goal will be to integrate MMM results with other measurement approaches such as MTA, digital attribution, or brand health tracking.
Key Responsibilities:
- Design and implement customized MMM approaches for clients.
- Lead the development and validation of econometric/statistical models.
- Analyse historical data to identify key drivers of performance.
- Provide strategic recommendations for media planning and budget allocation.
Requirements:
- 8-10 years of experience in market research or a related field.
- Strong understanding of econometric/statistical tools and methodologies.
- Excellent communication and interpersonal skills.
- Ability to work independently and collaboratively as part of a team.
-
Market Mix Modeling
2 weeks ago
Bengaluru, Karnataka, India Weekday AI Full time US$ 1,25,000 - US$ 1,75,000 per yearThis role is for one of Weekday's clientsMin Experience: 5 yearsLocation: BengaluruJobType: full-timeRequirementsWe are seeking a highly skilled and analytical Market Mix Modeling (MMM) Analyst to join our growing data science and analytics team. In this role, you will lead the development and delivery of robust marketing effectiveness models, enabling...
-
Market Mix Modelling Expert
2 days ago
Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 30,00,000Marketing Mix Modeling Specialist">Key responsibilities include leading client data processing and project delivery in Marketing Mix Modeling engagements. Apply econometric modeling techniques to assess the effectiveness of marketing campaigns, interpret complex data, and generate actionable business recommendations. Present findings through well-structured...
-
Market Mix Modelling
2 days ago
Bengaluru, Karnataka, India MNR Solutions Pvt. Ltd. Full timeJob Description:Position: Manager ConsultingExp: 8-10 YrsLocation: BangaloreNp: Immediate -30 DaysAct as the primary point of contact for client engagements involving MMM.Understand client business challenges, marketing strategy, and objectives to design customized modelling approaches.Translate analytical results into strategic recommendations for media...
-
Market Mix Modelling
1 day ago
Bengaluru, Karnataka, India MNR Solutions Pvt. Ltd. Full timeJob Description: Position: Manager Consulting Exp: 8-10 Yrs Location: Bangalore Np: Immediate -30 Days Act as the primary point of contact for client engagements involving MMM. Understand client business challenges, marketing strategy, and objectives to design customized modelling approaches. Translate analytical results into strategic recommendations for...
-
Market Mix Modelling
2 weeks ago
Bengaluru, Karnataka, India C5i Full timeJob Summary: We are seeking a highly analytical and experienced Consultant and Senior Consultant to join our Analytics team, specializing in Marketing Mix Modeling (MMM) . In this role, you will lead projects that quantify the impact of marketing and business activities on key performance metrics such as sales and ROI. You will apply statistical and...
-
Market Mix Modelling
7 days ago
Bengaluru, Karnataka, India C5i Full timeJob Summary: We are seeking a highly analytical and experienced Consultant and Senior Consultant to join our Analytics team, specializing in Marketing Mix Modeling (MMM) . In this role, you will lead projects that quantify the impact of marketing and business activities on key performance metrics such as sales and ROI. You will apply statistical...
-
Market Mix Modelling Specialist
19 hours ago
Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 90,00,000 - ₹ 1,50,00,000Job Title: Market Mix AnalystWe are seeking a highly analytical and experienced professional to lead projects that quantify the impact of marketing and business activities on key performance metrics such as sales and ROI. In this role, you will apply statistical and econometric methods to deliver actionable insights and support strategic decision-making...
-
Senior Marketing Mix Modeling
3 weeks ago
Bengaluru, Karnataka, India Dayworks Private Limited Full timeJob DescriptionThis role is for one of Weekday's clientsSalary range: Rs 1500000 - Rs 2200000 (ie INR 15-22 LPA)Min Experience: 6 yearsLocation: BengaluruJobType: full-timeWe are seeking an experienced and driven Senior Marketing Mix Modeling (MMM) Specialist to join our growing marketing analytics team. This role is ideal for a candidate with deep expertise...
-
Senior Marketing Mix Modelling Consultant
2 days ago
Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 20,00,000 - ₹ 25,00,000Job Title:Market Mix Modelling SpecialistJob Description:This role involves acting as the primary point of contact for client engagements involving Market Mix Modelling (MMM). As a seasoned consultant, you will be responsible for understanding client business challenges, marketing strategies, and objectives to design customized modelling approaches.You will...
-
Bengaluru, Karnataka, India beBeeMarketMixModeler Full time ₹ 1,50,00,000 - ₹ 2,00,00,000Marketing Mix Modeler RoleWe are seeking a skilled Marketing Mix Modeler to join our organization. The successful candidate will have expertise in developing, implementing, and optimizing Market Mix Models to measure marketing effectiveness across channels.
