Regional Sales Manager Horeca/B2B

3 days ago


Kolkata, India Antal International Full time

The Regional Sales Manager (RSM) will be responsible for leading and managing sales operations across a larger geographical region, encompassing multiple Area Sales Managers (ASMs) and their respective teams. This role involves developing and executing long-term growth strategies , achieving ambitious sales targets, optimizing distribution networks, building strong relationships with key regional accounts, and driving overall sales growth. Responsibilities: Regional Sales Strategy and Planning: Develop and implement comprehensive regional sales strategies and business plans to achieve company objectives, with a focus on long-term growth . Set ambitious sales targets and KPIs for the region, aligned with overall company goals. Analyze market trends, competitive activities, and regional performance to identify opportunities and challenges. Prepare accurate sales forecasts, budgets, and reports for the region, providing regular updates to senior management. Sales Team Leadership and Management: Recruit, train, mentor, and manage Area Sales Managers (ASMs) within the region. Provide strategic guidance, coaching, and support to ASMs to enhance their leadership and sales effectiveness. Distribution Network Optimization: Evaluate and optimize the distribution network across the region to ensure efficient product availability and market coverage. Identify and appoint new distributors or restructure existing networks to maximize sales and market penetration. Key Account Management: Identify, develop, and maintain relationships with key regional accounts, including large retailers, wholesalers, and food service providers. Focus on selling solutions to meet customer needs and build long-term value. Develop strategies to create rapport with key stakeholders within customer organizations. Product Management and Pricing: Provide input on product development and ensure successful implementation of new product launches in the region. Develop and manage regional pricing strategies to optimize profitability and competitiveness. Be seen as a regional Subject Matter Expert (SME) with  product knowledge, Unique Selling Propositions (USPs), and Sales & Distribution (S&D) strategies. Qualifications and Skills: Master’s degree in any discipline Sales/Marketing or Business Administration preferred. Extensive proven 15 + Years of experience in sales, with a minimum of 10 years in the FMCG or food industry, including significant experience in sales management. A mix of B2B & B2C Industry will be considered. Demonstrated experience in managing and leading large sales teams and complex distribution networks. Strong leadership, strategic thinking, and business acumen. Excellent communication , negotiation, and interpersonal skills. Strong understanding of financial principles and budget management. Proficiency in MS Excel and Data Analytics. Willingness to travel extensively within the assigned region. Preferred Qualifications: Experience in the Horeca or confectionery industry. Proven track record of successful sales strategy development and execution, including long-term growth strategies . Experience in training and developing sales leaders.


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