Lead Generation Specialist/ Presales

3 weeks ago

bangalore, India Iosys Software Full time

Location: Bengaluru(Work From Office)


Notice period: Immediate Joiners



Responsibilities:

1.Lead Generation:

  • Conduct market research to identify potential target industries, companies, and decision-makers.
  • Utilize various channels, including cold calling, email campaigns, social media, and other digital tools, to generate new leads.
  • Qualify leads based on established criteria and prioritize them for follow-up.

2. Prospecting and Outreach:

  • Engage with leads through effective communication, clearly articulating the value proposition of the company's products or services.
  • Initiate outbound calls and emails to nurture relationships, gather information, and set up appointments or demos with qualified prospects.
  • Maintain accurate and up-to-date records of all interactions and activities in the CRM system.

3.Relationship Building:

  • Build rapport and establish credibility with potential customers through consultative conversations.
  • Understand customer needs, pain points, and challenges to effectively position the company's offerings as solutions.
  • Collaborate with the sales team to develop customized strategies for specific target accounts.

4.Collaboration with Sales Team:

  • Work closely with the sales team to ensure a smooth handoff of qualified leads and provide necessary information for successful sales conversions.
  • Participate in regular sales meetings, providing updates on lead generation activities and sharing insights from prospect interactions.

5.Metrics and Reporting:

  • Track and report on key performance metrics, including the number of leads generated, conversion rates, and revenue generated from lead sources.
  • Continuously evaluate and optimize lead generation strategies based on data-driven insights.

Requirements:

  • Previous experience in lead generation, inside sales, or a similar role in the technology or IT services industry is preferred.
  • Strong communication skills, both written and verbal, with the ability to engage and build relationships with prospects.
  • Excellent persuasive and negotiation skills to effectively convey the value proposition of the company's products or services.
  • Proficiency in using CRM software and other sales tools to track and manage lead activities.
  • Self-motivated, results-driven, and able to work independently as well as in a team environment.
  • Good organizational and time management skills, with the ability to prioritize tasks and meet deadlines.
  • Familiarity with IT services, software solutions, and industry trends is a plus.
  • Bachelor's degree in business, marketing, or a related field is preferred.


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