Marketing & Lead Generation Operations Manager

About Neodrafts

Neodrafts is a leading B2B lead generation and digital marketing company that helps brands grow through high-quality campaigns and data-driven strategies. We deliver measurable results by connecting businesses with the right audience at the right time.

We're building a fast-paced, performance-driven culture where innovation and execution come together. If you want to play a key role in scaling one of the top lead generation firms, this is the place.

Position Summary

We are seeking a Marketing & Lead Generation Operations Manager (WFO) who will take full ownership of driving revenue for Neodrafts. This role combines lead generation, campaign execution, client success, and operational excellence .

You will:

• Design and execute lead generation campaigns,
• Convert qualified prospects into long-term client engagements, and
• Build scalable processes to deliver strong ROI.

This is a high-impact, office-based role for someone who thrives in growth environments, understands B2B funnels, and wants to scale Neodrafts into a global leader in lead generation.

Key Responsibilities

Lead Generation & Revenue Growth

• Research, identify, and qualify high-value B2B prospects across industries (US/Global).
• Run outbound campaigns (email, LinkedIn, digital) to generate qualified leads.
• Own the pipeline from prospecting → nurturing → conversion into active clients.
• Consistently achieve revenue and growth targets.

Marketing Campaign Execution

• Plan, execute, and optimize multi-channel campaigns for Neodrafts and client projects.
• Develop persuasive outreach content (emails, LinkedIn messages, landing pages).
• Test and refine messaging, subject lines, and workflows for higher engagement.
• Use automation and marketing tech stack (HubSpot, Apollo, ZoomInfo, LinkedIn Sales Navigator, Mailchimp).

Client Engagement & Retention

• Conduct discovery calls to understand client needs and align solutions.
• Present Neodrafts' capabilities and ensure smooth onboarding of new clients.
• Act as the main point of contact, ensuring campaigns deliver promised results.
• Build long-term client relationships with reporting, updates, and performance reviews.
• Identify upselling and cross-selling opportunities to maximize client value.

Operations & Process Management

• Maintain CRM hygiene with detailed tracking of prospects, campaigns, and client interactions.
• Automate reporting dashboards for pipeline, conversions, and ROI tracking.
• Streamline lead gen workflows for efficiency and scalability.
• Collaborate with internal teams (content, design, strategy) to ensure timely delivery.

Strategy & Growth

• Work closely with leadership to refine go-to-market strategies and service offerings.
• Identify new industries/verticals to expand Neodrafts' client base.
• Contribute to thought leadership content, case studies, and marketing assets.
• Monitor competitor activity and industry trends to keep Neodrafts ahead of the curve.

Key Requirements

• Experience : 3–6 years in B2B lead generation, demand generation, or marketing operations (US/Global market preferred).
• Revenue Focus : Proven success in generating leads and converting them into paying clients.
• Technical Skills : Hands-on experience with CRM and lead gen platforms (HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, ZoomInfo, Mailchimp).
• Marketing Knowledge : Deep understanding of B2B funnels, targeting, email best practices, and campaign automation.
• Client Success : Strong ability to manage onboarding, retention, and upselling.
• Communication : Excellent spoken and written English; persuasive in pitching and outreach.
• Mindset : Growth-driven, proactive, and comfortable in a performance-based culture.
• Education : Bachelor's degree in Marketing, Business, or related field preferred.