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StashFin - Senior Manager - User Acquisition & SEO

4 weeks ago

Gurgaon, Haryana, India Stashfin Full time

1. Job Title: Senior Manager - User Acquisition & SEO

Location: Gurugram / Bangalore

Department: Growth Marketing

Reports to: Director - Growth / CMO

Experience Required: 5-8 years in growth/SEO roles, ideally in fintech, consumer tech, or app-first businesses.

Role Overview:

As Senior Manager - User Acquisition & SEO, you will own the end-to-end strategy and execution of organic user growth across web and app ecosystems. This is a leadership role that demands a sharp growth mindset, strong technical SEO expertise, and the ability to scale traffic through content, ASO, and performance intelligence. You will lead cross-functional initiatives to drive non-paid user acquisition, improve ROI, and expand Stashfin's organic footprint.

Key Responsibilities:

Strategic Ownership:

- Build and lead the organic growth roadmap for Stashfin across search (SEO), app stores (ASO), and content marketing.

- Define and drive monthly & quarterly acquisition targets (organic traffic, installs, activation rates).

- Partner with Product, Brand, Tech & Data teams to create seamless and high-converting user journeys.

SEO Leadership:

- Own technical, on-page, and off-page SEO strategies to improve visibility across lending, credit, and personal finance keywords.

- Oversee technical audits, Core Web Vitals compliance, schema optimization, and crawl/index health.

ASO & App Growth:

- Strategize and implement App Store Optimization (ASO) across Android and iOS stores.

- Lead experimentation on app assets, metadata, creatives, and localization for performance enhancement.

- Align with media and CRM teams to improve install-to-activation conversion rates.

Content-Led Acquisition:

- Build a robust content funnel to target high-intent users via blogs, guides, videos, and landing pages.

- Collaborate with internal teams and external agencies for thought-leadership content that drives traffic and backlinks.

- Improve domain authority through strategic outreach, influencer-led PR, and editorial partnerships.

Team & Performance Management:

- Mentor and grow a team of SEO analysts, ASO specialists, and content marketers.

- Monitor KPIs like organic sessions, rankings, DAU/MAU, conversion %, and LTV to optimize performance.

- Present monthly business reviews and acquisition forecasts to management.

Qualifications & Key Skills:

- 5-8 years of experience in SEO, ASO, or growth marketing roles, with at least 2 years in a leadership capacity.

- Proven success in scaling organic traffic and app installs in a B2C, app-first business (preferably BFSI or fintech).

- Strong analytical mindset; comfortable using GA4, Search Console, AppTweak, Ahrefs, Looker/Tableau.

- Excellent communication, stakeholder management, and cross-functional leadership.

- Exposure to international markets, multi-language SEO, or vernacular content is a plus.

Why Join Us:

- Lead one of the most critical growth pillars for India's top digital credit platform.

- High ownership, strategic visibility, and fast-paced startup culture.

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