StashFin - Senior Manager - MarTech Vertical

Senior Manager - Martech

Location: Gurugram (On-site only)

Department: Marketing / Growth Technology

Reports to: Head - Marketing

Experience Required: 7-10 years in Martech, Technical SEO, or Growth Engineering roles, preferably in fintech, app-first, or high-scale web businesses.

Role Overview:

We're looking for a Senior Manager - Martech who can seamlessly bridge the gap between marketing goals and technology execution. In this role, you will own the technical enablement of SEO, automate scalable content/page deployments, and ensure that all web and app martech systems are delivering against key performance indicators (KPIs) like speed, crawlability, indexability, and conversion efficiency.

This is a hybrid technical-marketing leadership role, ideal for someone who understands both the technical SEO stack and the marketing funnel impact of scalable automation.

Key Responsibilities:

SEO Automation & Page Deployment:

- Lead end-to-end automation of SEO landing page creation and go-live processes via CMS, feeds, or low-code solutions.

- Ensure that newly deployed pages meet all SEO best practices - including metadata, schema markup, site structure, and mobile-first indexing.

- Collaborate with content, SEO, and engineering teams to create scalable templates and backend workflows.

Web & App Technical Health:

- Own and maintain web and app performance KPIs including Core Web Vitals, crawlability, indexation rates, loading speed, and structured data health.

- Continuously audit and optimize HTML structure, canonicalization, internal linking, sitemap logic, and robots.txt.

- Lead projects around AMP, PWA readiness, and app-web deep linking to improve user and bot experience.

Martech Stack Ownership:

- Own configuration, deployment, and hygiene of Martech platforms including:

- Tag Managers (GTM), CDPs (e.g., Segment), MMPs (AppsFlyer), Analytics Tools (GA4, Firebase), CRM tools (MoEngage/WebEngage).

- Work closely with internal developers and vendors to deploy and validate event tracking, UTMs, pixels, and structured event schemas.

- Support marketing teams with automated campaign tracking setups and tech-integrated attribution models.

A/B Testing & Growth Experimentation:

- Enable and run server-side and client-side testing infrastructure for website and app journey optimization.

- Partner with SEO and product teams to validate performance uplift from structural and content changes.

Cross-Functional Coordination:

- Act as a tech SPOC for Growth, SEO, Content, Product, and Analytics teams.

- Drive marketing-tech project planning with internal engineering and external vendors.

- Ensure GDPR, privacy, and compliance adherence across all tracking and martech deployments.

Qualifications & Skills:

- 7-10 years of experience in Martech, Technical SEO, Web Performance Optimization, or Growth Engineering.

- Strong working knowledge of HTML, JavaScript, JSON-LD, and APIs relevant to SEO and tracking.

- Hands-on experience with tools/platforms like GTM, GA4, Firebase, Screaming Frog, Search Console, AppsFlyer, SEMrush, Lighthouse, and Web Vitals APIs.

- Proven experience automating large-scale SEO/landing page rollouts via CMS, headless CMS, or custom frameworks.

- Familiarity with app + web event tagging, tracking plans, and mobile deep linking (Firebase Dynamic Links or Branch.io).

- Excellent cross-functional communication and project management skills.

What You'll Get:

Ownership of the Martech + Technical SEO backbone of one of India's fastest-growing fintech platforms.

Direct collaboration with CMO, Head of Growth, Product, and SEO leaders.

High autonomy and visibility for building scalable systems that drive organic traffic and tech performance.