StashFin - Manager - Social Commerce

3 weeks ago

Gurgaon, Haryana, India Stashfin Full time

Manager - Social Commerce

Location: Gurgaon (On-site only)

Department: Marketing

Reports to: Senior Manager - Social Commerce & ORM

Experience: 4-7 years in influencer marketing, content-led commerce, or social-driven performance campaigns.

Role Overview:

We're looking for a Manager - Social Commerce to support and execute social-first campaigns that drive brand visibility, engagement, and transactions. This role will work closely with creators, internal content/design teams, and media stakeholders to amplify Stashfin's products across Instagram, YouTube, WhatsApp, and other discovery platforms, contributing directly to lead flow and revenue.

Key Responsibilities:

- Source, onboard, and manage a pool of influencers and creators, focusing on finfluencers, vernacular influencers, and nano creators.

- Coordinate influencer campaigns - from briefs and scripts to publishing and performance tracking.

- Create and manage shoppable content journeys, including creator whitelisting, affiliate links, and referral setups.

- Collaborate with design/content teams for social storytelling assets (Reels, Shorts, carousels, etc.).

- Monitor and report creator performance metrics - engagement, reach, and conversions.

- Assist in social commerce experiments (e.g., WhatsApp referrals, regional language creators, UGC).

- Stay updated with social trends, platform features (Reels, Live, Shopping), and creator best practices.

Skills & Qualifications:

- 4-7 years of hands-on experience in influencer management, branded content, or social marketing.

- Familiarity with Instagram, YouTube, LinkedIn, and emerging creator ecosystems.

- Strong coordination and relationship-building skills with creators and agencies.

- Proficient in using tracking tools (e.g., Google Analytics, Qoruz, Phyllo, AppsFlyer, Bit.ly).

- Experience in fintech, BFSI, or D2C brands is a plus.

What You'll Get:

- Opportunity to lead performance-focused social campaigns in a high-growth fintech.

- Hands-on exposure to revenue-linked influencer strategy and execution.

(ref:iimjobs.com)

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