StashFin - Manager - MarTech

3 weeks ago

Gurgaon, Haryana, India Stashfin Full time

Manager - Martech

Location: Gurgaon (On-site only)

Department: Marketing Technology / Growth

Reports to: Senior Manager - Martech

Experience Required: 4-7 years in Martech, technical SEO, digital analytics implementation, or performance tracking.

Role Overview:

We're hiring a Manager - Martech to support and execute key initiatives that power Stashfin's organic growth, SEO automation, and digital performance tracking. You'll play a critical role in tag implementation, analytics instrumentation, SEO technical audits, and automation of scalable marketing tech solutions across app and web. This is a highly cross-functional role working closely with content, SEO, performance, product, and analytics teams.

Key Responsibilities:

Martech Implementation & Tracking:

- Own and manage tag deployment via GTM for both web and app (via GTM for Firebase).

- Support event tracking setup and validation using GA4, Firebase, and AppsFlyer.

- Maintain and improve marketing automation systems to ensure accurate data flows and campaign attribution.

Technical SEO Support:

- Assist in automating SEO page creation, metadata generation, sitemap updates, and schema implementation.

- Perform regular technical audits for crawl errors, site speed, internal linking, indexation, and structured data.

- Coordinate with SEO/content teams to ensure pages are technically optimized before going live.

App-Web Connectivity:

- Support deep linking implementation (e.g., Firebase Dynamic Links) and app store optimization (ASO) tagging where needed.

- Ensure event parity between web and app, including setup of UTM parameters, app events, and landing page tracking.

Data Quality & Testing:

- Monitor and troubleshoot tracking anomalies, incorrect firing of events, or tag misfires across platforms.

- Assist in A/B testing setups (Google Optimize, Firebase Remote Config, or other tools) and ensure clean tracking/reporting setup.

Cross-Functional Coordination:

- Collaborate with Product, SEO, Content, and Performance teams to implement marketing technology needs.

- Work with engineering and external vendors to manage data layer specifications and tech requirements.

Qualifications & Skills:

- 4-7 years of experience in Martech, digital analytics, or technical SEO roles.

- Hands-on experience with GTM (Web + App), GA4, Firebase, and AppsFlyer.

- Strong understanding of event tagging, UTM parameters, user flows, and basic HTML/JavaScript.

- Familiarity with tools like Search Console, Screaming Frog, Lighthouse, SEMrush, or similar.

- Analytical mindset with strong problem-solving and implementation skills.

- Fintech, e-commerce, or app-first company experience is a strong plus.

What You'll Get:

- Key execution role in scaling the Martech infrastructure for one of India's leading fintech platforms.

- Learning opportunities across SEO, automation, analytics, and performance growth.

- Work closely with cross-functional teams and directly support Senior Martech leadership.

(ref:iimjobs.com)

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