Social Commerce Leader

1 day ago

Gurgaon, Haryana, India beBeeBrand Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Brand and Social Media Lead

A premium vertical quick commerce player is on a mission to redefine on-demand retail within its chosen vertical.

The company serves late-millennial and Gen-Z households who value curated certified-safe products delivered fast. By owning the full stack, it combines high-quality checks with lightning-fast fulfillment, delivering a premium yet accessible experience that stands above current mass-market platforms.

  • Manage social channels, communities, and organic content calendars across all digital touchpoints, including Instagram, Facebook, YouTube, and WhatsApp groups, to spark daily conversation and advocacy.
  • Develop brand storytelling consistency plans, produce brand content, customer stories, short-form video visual assets, and align them 100% with the brand across app, social media, ads, and CRM.
  • Negotiate influence creator partnerships, identify voices, collaborate, manage relationships, and build trust to reach target audiences.
  • Establish guardrails, governance, and own the brand bible, enforcing tone, dos, and don'ts across app, digital media, social media growth, and offline touchpoints.
  • Track growth analytics, surface insights, iterate quickly, and project future course through numbers.

Key requirements include 4-6 years of experience in brand or social roles at e-commerce, quick-commerce, consumer brands, or startups, leading end-to-end campaigns, lifting awareness, conversions, managed design tools like Canva and CapCut, creating Instagram reels, branded content, being data-focused, setting up dashboards, reporting numbers, making projections, clear communication, and collaboration with design, growth, and product teams.

This role requires strategic thinking, creativity, and attention to detail, with excellent communication and teamwork skills. The ideal candidate will be passionate about building strong brands and driving business results.

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