Director/Head - Marketing

4 weeks ago

Gurgaon, Haryana, India Nitro Commerce Full time
Job Description

Company Description

Nitro Commerce is a Series A adtech startup founded in 2023 by an experienced team from Wigzo, a pioneering martech company that was successfully acquired by Shiprocket, marking a significant cash exit. The company is led by Umair Mohammed, a well-known figure in the martech space and founder of Wigzo, who brings deep expertise in ecommerce and marketing technology innovation. Nitro Commerce specializes in delivering in-market identified audiences targeted contextually with the most relevant creative, driving conversions directly on the brands own website within the same or multiple sessions

Roles & Responsibilities

Strategic Leadership:

- Develop and execute a comprehensive marketing strategy that aligns with the company&aposs business goals and objectives
- Define the brand&aposs unique value proposition and ensure it is consistently communicated across all channels.

Go-to-Market (GTM) & Product Marketing:

- Lead the GTM strategy for new product launches, features, and platform updates.
- Develop compelling messaging and positioning for our MarTech/AdTech solutions.
- Partner with the product and sales teams to ensure marketing efforts support product adoption and revenue targets

Demand Generation & Growth:

- Oversee all demand generation activities, including performance marketing, content marketing, SEO/SEM, email marketing, and social media
- Implement and optimize marketing automation and CRM systems to improve lead nurturing and sales hand-offs

Brand & Communications:

- Build and strengthen the company&aposs brand presence through public relations, industry events, and thought leadership.
- Oversee the creation of high-quality content, such as blog posts, articles, webinars, and podcasts.
- Manage the company&aposs social media strategy to engage with the AdTech community and build a strong following.

Team Leadership & Development

- Recruit, mentor, and manage a team of marketing professionals.
- Foster a culture of collaboration, creativity, and continuous improvement.
- Provide regular feedback and professional development opportunities to team members.

Qualifications

1. 6+ Years of relevant experience in spearheading entire Marketing department
2. Prior experience in B2B/MarTech/AdTech is must
3. Strong organizational skills and attention to detail
4. Ability to manage multiple tasks and prioritize effectively in a fast-paced environment
5. Proactive, self-starter with a strong work ethic and a desire to learn

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