Director, Marketing

Location s India City Cities Gurugram Travel Required 00 - 25 Relocation Provided Yes Job Posting End Date July 30 2025 Shift Summary At The Coca-Cola Company our Brand Managers craft a vision for the future of our brands We re seeking someone who has a thirst for innovation and can look beyond today and create a vision for where our brands can be tomorrow Our incumbent will persuade and inspire others and understand the lifetime value that a strong brand foundation can bring We ve got the resources you bring the ideas and execute the strategies that deliver cutting-edge excellence in ingredients innovation design and marketing Business Title Director Marketing - Emerging Categories Reports Into Senior Director Marketing - Emerging Categories Location Gurgaon Haryana IN Focus Scope and Impact Category Management Lead the category strategy utilizing consumer category commercial and industry insights to create winning long-term plans with short-term positive impact for the business Deliver profitable sustainable volume growth in the category while ensuring continuous improvement of the long-term value for the brands across all markets Develop integrated marketing plans and outstanding execution in the marketplace Drive commercialization of brand positioning innovation consumer communications messaging and shopper marketing to deliver brand objectives via clear direction guidance and effective resource allocation decisions Identifies proactive opportunity volume profit connections assets competitive benchmarking and insight-based strategy development on existing portfolio Consumer Research Insights Develops comprehensive understanding of the brand s consumer base their attitudes and behaviours to formulate the appropriate integrated consumer marketing and communication programs Assess attractive local consumer opportunities that are currently untapped by the Company by leveraging consumer research in order to identify new volume and profit growth areas e g new beverage sub-categories new packaging opportunities new merchandise categories new channels of distribution to sell licensed merchandise Stakeholder Management Partner with internal e g R D Supply Chain Commercial Zones and external e g customers bottlers suppliers stakeholders to develop new and or improved products packaging and programs to meet consumer needs deliver against brand strategies and drive System value business objectives Develop and communicate written briefs for use by agencies or suppliers e g creative advertising packaging product development media consumer promotions merchandising licensed or speciality merchandise etc to direct their work activities to generate concepts for effective execution Leads and participates in key global regional projects to ensure maximum synergy across markets Minimum Qualifications and Requirements Bachelor s degree in Business Marketing Communications or related field required Master s degree is preferred Overall 8-10 years of experience in a previous marketing role preferably a stint in a brand management role with the ability to steward brand initiatives designed to deliver business and brand objectives through the path to purchase consumer content to in-store execution Knowledge of syndicated sources e g AC Nielsen IRI CCT Home Scan used in the analysis of trended consumer and volume dynamics as well as knowledge of procedures used to drive increases in volume and brand equity e g marketing programs licensed specialty merchandise and or properties are needed Must possess the ability to apply basic marketing concepts e g brand positioning brand architecture SWOT Analysis competitive assessment marketing objectives strategies consumer segmentation used in the development of marketing plans What We Can Do For You Challenging Work - our unique global system offers constant opportunities to develop world-class skills and a truly international career Iconic Brand Work on the most recognized brand in the world and be part of developing the brands next chapter Exposure to World Class Leaders Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights Creative Team Culture Be inspired by the best brand leaders and marketeers in the world which creates a creative culture that supports taking risks and innovation Skills Brand Architecture Brand Positioning Channel Management Competitor Analysis Consumer Segmentation Creative Process Digital Media Strategy Group Problem Solving Leadership Marketing Goals Marketing Strategies Media Planning Quantitative Research Social Media Strategies SWOT Analysis Team Management Our Purpose and Growth Culture We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose to refresh the world and make a difference We act with a growth mindset take an expansive approach to what s possible and believe in continuous learning to improve our business and ourselves We focus on four key behaviors - curious empowered inclusive and agile - and value how we work as much as what we achieve We believe that our culture is one of the reasons our company continues to thrive after 130 years Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola