Director, B2b Marketing

Our Purpose Mastercard powers economies and empowers people in 200 countries and territories worldwide Together with our customers we re helping build a sustainable economy where everyone can prosper We support a wide range of digital payments choices making transactions secure simple smart and accessible Our technology and innovation partnerships and networks combine to deliver a unique set of products and services that help people businesses and governments realize their greatest potential Title and Summary Director B2B Marketing Summary Who is Mastercard We are the global technology company behind the world s fastest payments processing network We are a vehicle for commerce a connection to financial systems for the previously excluded a technology innovation lab and the home of Priceless We ensure every employee has the opportunity to be a part of something bigger and to change lives We believe as our company grows so should you We believe in connecting everyone to endless priceless possibilities Overview The Director of Marketing South Asia is a key enabler of business growth The individual will develop a comprehensive Business unit marketing strategy to increase preference among cardholders and prospects and build programs assets that establish Mastercard as the undisputable brand of choice with issuing and merchant partners Specifically the individual would be responsible for helping to grow Mastercard s footprint in the region by staying on top of changing market customer and consumer dynamics and trends and creating marketing strategies that deliver direct revenue to the business either via new card acquisition or spend increases This candidate will also look at how we increase our relevance in across several demographics and build a segmented marketing strategy plan The individual will employ innovative thinking and thought leadership to develop scalable sponsorships and campaigns that link to cardholder passions Through the creation and delivery of a comprehensive marketing strategy the individual will own branding positioning social and digital marketing initiatives Role In partnership with the VP of Marketing the Director of Marketing will define the local marketing strategy including advertising promotions sponsorships market research etc to align with business priorities and deliver against company objectives The right candidate will Lead the development of a localized marketing strategy to enhance Mastercard s relevance and resonance across India s diverse consumer segments and partner landscape Define and implement a compelling market positioning framework that aligns with Mastercard s global brand while tailoring messaging to India s cultural and business dynamics Collaborate with regional marketing product and government relations teams to drive visibility advocacy and strategic outreach across priority verticals Identify scalable monetization opportunities including local and global sponsorships and drive tangible results for banks issuing partners the Mastercard brand in the market Provide direction to Mastercard marketing staff or agency staff on the design development of promotional marketing materials including all ATL and BTL activity Make decisions and adjustments based on results of program performance measurement and evaluation All About You You are a creative marketer excited by innovation and a fantastic communicator You have a proven track record of establishing integrated marketing plans across India that that leverage synergies between marketing channels and deliver measurable impact You have 13 years of marketing experience and at least 3 years of people management experience You thrive in matrixed environments and can navigate ambiguity Corporate Security Responsibility All activities involving access to Mastercard assets information and networks comes with an inherent risk to the organization and therefore it is expected that every person working for or on behalf of Mastercard is responsible for information security and must Abide by Mastercard s security policies and practices Ensure the confidentiality and integrity of the information being accessed Report any suspected information security violation or breach and Complete all periodic mandatory security trainings in accordance with Mastercard s guidelines