Miraggio - Head - Growth - D2C

3 days ago


Gurugram, India Miraggio Lifestyle Pvt. Ltd. Full time

Key Responsibilities: 1. Own the D2C P&L:- Deliver monthly revenue targets with strong unit economics - Set and manage AOV, CAC, LTV, CVR, ROAS benchmarks - Forecast demand and collaborate with inventory planning, product & operations teams 2. Performance Marketing Leadership:- Scale paid media (Meta, Google, YouTube, Affiliates) - Drive efficient CAC and channel profitability - Build full-funnel strategies - from awareness to conversion to retention - Run fast-paced creative and audience experiments 3. Website & Conversion (CRO):- Own the complete Shopify experience - Improve CVR through UX, landing pages, A/B testing - Ensure the website reflects Miraggio's premium brand aesthetic - Deploy analytics tools (heatmaps, funnel trackers) 4. CRM, Loyalty & Retention:- Build lifecycle journeys across Email, WhatsApp, Push, SMS - Drive strong repeat rates and customer engagement - Build sophisticated segmentation frameworks 5. Data, Analytics & Insights:- Build dashboards for growth KPIs - Run cohort analyses; monitor LTV, CAC, retention curves - Use insights to iterate on funnels, product mixes, and campaigns 6. Category & Launch Strategy:- Lead D2C-first launches for new categories - Plan full-funnel launch strategies & gifting calendars - Build scalable playbooks with brand & creative teams 7. Team Building & Leadership:- Hire, structure, and scale a high-performance growth team - Build capabilities across performance marketing, CRM, CRO, analytics, content testing - Mentor team members and set up clear KPIs & review rhythms 8. Cross-Functional Collaboration:- Work closely with Brand, Design, Product, Operations, CRM & Retail - Drive storytelling x performance synergy with creative teamsWhat We're Looking For: 1. 6-10 years of experience in D2C growth, performance marketing, analytics, or e-commerce 2. Proven experience scaling D2C revenue meaningfully 3. Strong analytical and creative instincts 4. Hands-on with performance channels, CRO, website optimisation and CRM 5. Experience building and mentoring teams 6. Bias for action, experimentation, and rapid problem-solving 7. Exposure to fashion/beauty/lifestyle categories is a plus (ref:iimjobs.com)



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