D2c Content Strategists

2 days ago

Gurugram Haryana, India Elektromart Full time

**What You’ll Be Responsible For**

As the D2C Content Strategist, you will own the complete digital growth engine for our D2C brands.

**What You’ll Own**

As the Content Strategist, you’ll be responsible for shaping the voice, tone, and visual storytelling of our D2C brands across all touchpoints.

**1. Performance Content**
- Build content frameworks for Meta & Google Ads
- Partner with media buying & growth team to test hooks, angles, and formats for CTR/ROAS uplift
- Plan and lead shoots, ensuring all outputs map to the performance content calendar

**2. Influencer & UGC**
- Own the influencer content strategy — from brief creation to final content QC
- Identify relevant creators and build ongoing relationships
- Guide creators on the Scrubsy voice, tone, and content style
- Lead organic social content creation for Instagram, YouTube Shorts, and other relevant platforms, aligning with monthly themes and trending formats.

**3. Organic & Platform Content**
- Oversee all content going live on platforms like Amazon, Scrubsy’s D2C site, and marketplaces
- Ensure A+ content, product images, titles, and listings are fully optimized for SEO + conversions
- Collaborate with design & growth to maintain consistency across brand assets

**4. Cross-functional Leadership**
- Work closely with Growth, Design, and Product teams to align content with monthly business priorities
- Create monthly content calendars and lead all stakeholders toward timely execution
- You’ve shipped high-performing content in a consumer-first D2C or FMCG brand
- You think deeply about why some ads work and others don’t — and love testing theories fast
- You understand the Indian consumer and can translate insights into content that performs
- You’ve worked with designers, editors, influencers, and understand what it takes to manage creative projects end to end

Pay: ₹600,000.00 - ₹1,200,000.00 per year

**Benefits**:

- Flexible schedule
- Health insurance
- Paid sick time
- Paid time off

Work Location: In person

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